Social Media Manager - Casino

at  LeoVegas Group

ESSENTIAL SKILLS

• Good understanding of the casino and iGaming industry.
• Proven ability to drive data-driven customer growth.
• Ability to work in a target-driven, fast-paced environment.
• Proactive, well-organized, and analytical.
• Language skills: Swedish and English fluent.
• Creative mindset is a big plus.

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.

ABOUT THE ROLE

We are seeking a Social Media Manager to join our Marketing Team in Sweden. Focusing on the casino vertical, the Social Media Manager will execute the Swedish social media strategy by creating tailored content and driving initiatives to meet and exceed targets and deliver outstanding results.
This role demands a resourceful, creative, and passionate individual with direct experience managing social media channels and digital campaigns. Excellent creative, written, and communication skills are essential, as is the ability to create, plan, and prioritize tasks.
The ideal candidate should be flexible, self-motivated, capable of multitasking, and adaptable, with a positive, strategic, and problem-solving attitude.
Responsibilities include supporting the overall strategic focus of new releases, games and casino content at a local level, including visuals, videography, copywriting, and campaign content.

YOU WILL BE RESPONSIBLE FOR:

• Organic Social Media Strategy: Developing and aligning social media strategies with overall marketing and business goals, together with our paid social team.
• Collaboration: Working closely with the Social Media team, Country Marketing team and central functional team.
• Content Creation: Creating engaging content for various social media platforms, tailored to the right audience and contributing to our organic growth
• Analytics and Reporting: Tracking and analysing key metrics, and providing regular reports on the effectiveness of social media efforts.
• Community Management: Engaging with the online community, fostering a positive online presence.
• Content Calendar: Maintaining a casino- game and content calendar for a consistent and strategic social media presence.
• Stay Updated: Keeping up with trends, competitors, tools, and best practices in social media marketing and the iGaming industry.