Social Media Manager

at  CPS Insurance Services

We are seeking a highly skilled and creative Social Media Manager to lead our social media strategy and engagement. As a key member of our marketing team, you will develop and implement social media campaigns to build brand awareness, drive website traffic, and generate leads.

• Key Responsibilities: *
• Strategy and Planning: *

1. Develop and execute comprehensive social media strategies aligned with business objectives.

2. Conduct market research and analyze social media trends.

3. Create social media content calendars and schedules.

• Content Creation and Curation: *

1. Create engaging, high-quality content (text, images, videos) for social media platforms.

2. Curate user-generated content and external sources.

3. Develop social media-specific content formats (e.g., Instagram Stories, Facebook Live).

• Platform Management: *

1. Manage and schedule posts across multiple social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube).

2. Monitor and respond to comments, messages, and reviews.

3. Optimize social media profiles and ensure consistency.

• Analytics and Reporting: *

1. Track and analyze social media metrics (engagement, reach, clicks).

2. Provide regular reporting and insights to stakeholders.

3. Adjust strategies based on data-driven findings.

• Community Engagement: *

1. Build and maintain online communities.

2. Foster relationships with influencers and brand ambassadors.

3. Manage social media contests and giveaways.

• Collaboration and Integration: *

1. Work with cross-functional teams (marketing, communications, customer service).

2. Integrate social media with other marketing channels.

3. Collaborate on content creation and distribution.

• Requirements: * *Education and Experience: *

1. Bachelor’s degree in Marketing, Communications, or related field.

2. 2+ years of social media management experience.

3. Proven track record of successful social media campaigns.

• Skills: *

1. Excellent written and verbal communication.
2. Strong content creation and curation skills.
3. Social media platform expertise.
4. Analytics and data analysis.

5. Time management and organization.

6. Graphic design and video editing (optional).

• Tools and Software: *

1. Social media management tools (Hootsuite, Sprout Social, Buffer).
2. Content creation tools (Canva, Adobe Creative Cloud).
3. Analytics tools (Google Analytics, Facebook Insights).
   No phone calls or third parties. Candidates must be United States citizens or legal permanent residents. Proof of legal residence and work authorization in the United States is required

Please refer the Job description for details