Social Media Manager

at  Lane7 Head Office Marketing

ABOUT US

Lane7 are the fastest growing and the market leading boutique bowling business in the UK, with 14 venues currently across three brands. We have ambitious and exciting plans for 2023 and are looking for a Social Media Manager to make our channels the most exciting and varied, in the social entertainment sector.

Your role will be to drive brand growth and awareness through creative and engaging social media content. communicating the brand story so far and the unique experiences offered at our venues across the UK.

You’ll be a leading member of the Marketing team, working alongside the Marketing Manager to feed into and help implement the marketing and social media strategies for the business.

• You will be the creative lead in the business and really ‘get’ the brand tone and identity.
• Creating & leading a 12-month social media plan in-line with key company business objectives and initiatives.
• Supporting the marketing team, with digital marketing campaigns and activities
• Managing all social media platforms by posting content, interacting with customer comments, replying to inboxes and reviews
• Tracking competitors’ social outputs
• Directing our Design Lead in creating engaging content for local website and social media platforms.
• Ensuring all online listings are up to date.
• Leading the business to ensure marketing goals and objectives are achieved.
• Growing and managing our customer database, both B2B and B2C
• Planning and organising the production of promotional materials for new venue launches.
• Working with the Marketing Manager to develop and influencer marketing strategy and actively seek out influencers to support national and local stories, experiences and create on-brand content, then analysing the performance
• Responsible for building and ongoing management of reporting and analysis for all social media metrics.
• Analyse, review and report on social media performance and actively monitor benchmarks.
• Analyse traffic to the website originated from social media channels in order to react and plan actions to increase traffic and online revenue.