Social Media Manager - Lingo (London)

at  Abbott Laboratories

ABOUT LINGO

Meet Lingo, a new kind of health and wellness technology that gives personalised metabolic coaching based on data from your own body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratise healthcare, enabling consumers to take control of their own health. Join us and grow your career as you help Abbott shape the future of healthcare.

THE POSITION

Based from our London office (Fitzrovia), we are looking for a creative but also highly analytical Social Media Manager, to develop a comprehensive social media strategy and create and manage the brand’s online voice and image.
You will lead all of Lingo’s social media platforms, contributing to increasing awareness and knowledge of Lingo products and services in our target audiences. You will develop and implement the social media and influencer strategy and will conduct tasks according to a full social media calendar that is built around organically created content. You will lead the day-to-day management of our social media platforms, monitor online discussions in a timely manner, track performance and report on KPIs, and make recommendations for optimization and expansion to new social media platforms. You will create and publish high-quality, engaging content in line with the brand on all media platforms and review social media and other marketing metrics using analytical tools (e.g. Sprinklr) to build and improve campaign strategies and craft responses to customers’ feedback and messages on various platforms. You will also work closely with the UK Head of Marketing and Public Affairs to ensure messaging and content alignment, and fulfil due process to meet medical, regulatory, legal and compliance requirements, as well as collaborating with external agency partners to amplify Lingo’s social media efforts aligned with brand deliverables.

Please refer the Job description for details