Social Media Manager

at  Muck Rack

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. Muck Rack’s Public Relations Management (PRM) platform enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.
Founder controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, & customer devotion and infuse these values into everything we do.
We’re looking for a creative, organized and metrics-driven Social Media Manager to join our team and guide social media strategy and content, track and protect Muck Rack’s brand reputation on social media and drive engagement across social media platforms.
As our first Social Media Manager, your mission will be to develop and execute social media strategies that align with our business goals, monitor and track related conversations on social media, drive engagement and following on social media and report on results.
You should be excited about being Muck Rack’s first Social Media Manager and influencing and shaping strategy on how we reach new audiences across social media.
You’ll be a great fit for this role if you have experience developing and executing social media strategies for B2B SaaS brands, have experience with social listening and competitive tracking, and experience with reputation management.

WHAT YOU’LL DO:

• Develop and execute social media strategy aligned with company goals and campaigns
• Develop creative and engaging copy for campaigns
• Collaborate with design, communications and marketing team on strategy, measurement and creative execution
• Engage with our community of public relations and communications professionals, journalists and other media-adjacent audience members on social platforms
• Monitor social media mentions, escalate issues and respond in a timely manner
• Analyze and report on results
• Manage social media calendar, publish and schedule posts

HOW SUCCESS WILL BE MEASURED IN THIS ROLE:

• Increased engagement and followings across social channels
• Successfully planned for and executed social media strategies for key campaigns
• Increase response rate to customer service inquiries

IF THE DETAILS BELOW DESCRIBE YOU, YOU COULD BE A GREAT FIT FOR THIS ROLE:

• 5+ years professional experience, with as many years of related experience (directly in social media management])
• Proficiency in Sprout Social or similar platform
• Comfortable with tools including Muck Rack, Google Analytics
• Experience developing and executing social media strategies for B2B companies (preferably SaaS) for LinkedIn, Instagram, TikTok and X
• Data-driven mindset with a focus on performance metrics
• Experience with social listening and competitive tracking
• Content creation and copywriting
• Communication skills (written and verbal)
• Ability to work in a fast-paced environment
• Self-starter/ability to work autonomously
• Experience with reputation and crisis management
• Experience with running and optimizing paid social media advertising

Below you’ll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

• 30 min interview with a member of our Talent Team
• A 1 hour zoom interview with the hiring manager
• Skills assessment (2 hours max)
• Peer interviews with several team members
• Final call(s) with executive team member(s