Social Media Manager

at  NHSProfessionals

ABOUT US:

NHS Professionals (NHSP) run the largest NHS flexible staff bank, placing highly skilled temporary workers in NHS Trusts to meet their short, medium and long-term needs. Uniquely we are owned by the Department of Health and Social Care and we therefore reinvest any surplus we make directly back into the NHS.
We are particularly proud of being the first NHS organisation to gain the accreditation of Top Employer by the Top Employers Institute. This is a huge testament to our ongoing commitment to making NHSP a great place to work for all our corporate employees

ROLE SUMMARY:

We have an exciting opportunity for a Social Media expert to join our team for a 12 month FTC.

SKILLS/RESPONSIBILITIES:

Reporting to the Head of Strategic Campaigns this role will manage the strategy and delivery of the day-to-day social media marketing activities across B2B and B2C audiences which support the aims and objectives of NHS Professionals (NHSP) and its associated brands. The post holder will help to shape the evolving goals of the Marketing & Brand team, and work with wider key functions such as Product & Change, International, Business Development and Implementation, to ensure social media channels are following up-to date guidelines and that digital and content channels are utilised fully.

This role will:

• Be responsible for the overall content strategy across all social media channels for NHS Professionals and Doctors Direct;
• Lead the business in the management and delivery of effective communications through social media platforms;
• Support the management of the marketing executives, training and guiding on responsibilities;
• Support the business by developing effective content calendars for our digital platforms;
• Provide insight and support for brand management with BAU marketing collateral in line with tone of voice and brand guidelines that are adhered to across social media platforms;
• Improve engagement with internal and external stakeholders by improving online and internal communication for NHSP audiences, creating new social media processes and a prominent online presence. Engage with senior leaders across the organisation with social media strategies and best practices;
• Supervise and help create regular competitor analysis; and,
• Keeping up to date with digital industry trends through regular reporting.

The role is hybrid with the option to work from home but you will be required to attend on site in person meetings as required in Hemel Hempstead and/or London and be flexible to attend the office when working on associated campaigns.