Social Media Manager

at  OLIVER Agency Ireland

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
ROLE: Social Media Manager
LOCATION: Dublin, Ireland

We are seeking a Social Media Manager to work with one of the world’s largest drinks companies on their premium and luxury alcohol brands in Ireland. Our client is consistently recognised as a marketing leader for the innovative work they do including many digital firsts, PR stunts and celebrity ambassadors. We are looking for an experienced social all-rounder who is full of talent and ambition, and who can match our clients’ passion for industry-leading marketing. At IIG, we build agency teams to work in-house with brands. This role will be sitting within the in-house social and content team we’ve created, working with a range of global-level client teams. We work within a hybrid set-up, which includes being present at client site 1-2 times per week. You will have the opportunity to work on a range of brands - from well-known category leaders to disruptive newcomers - across a range of audiences and areas of culture. The role will be varied, challenging and interesting, and you will have the opportunity to work alongside marketers at the top of their game, and our talented in-house team of social experts.
As a Social Media Manager, you will be expected to drive best practice and innovation in our social content across Meta, Pinterest, YouTube and Snapchat. You will bring a social-first perspective to integrated campaigns and our conversations with media partners, helping to ensure global ATL and social content is aligned to local brand and business priorities. You should be passionate about building insight-driven content calendars, analysing the effectiveness of our social content, supporting local teams in ensuring their social activity aligns with best practice and providing suggestions for optimisation. You are expected to be a seasoned expert in content management tools and social listening (Sprinklr), owning ways of working with the client’s paid media agencies and leading campaign strategies.

Reporting into the Strategy Lead, your responsibilities will include:

• Work closely with the paid media, ATL and influencer agencies to ensure best-quality output for organic and paid social media executions from a content perspective.
• Develop social and campaign strategies (across organic and paid), always ensuring output aligns to brand purpose and business objectives.
• Create monthly content plans, based on audience insights, local market C&E activations, global content creation and cultural opportunities.
• Manage the implementation of these strategies in terms of content calendars, championing a test-and-learn approach and ensuring content is genuinely optimised for channels.
• In close-partnership with the Strategy lead, work fluidly in cross agency teams to bring a social-first perspective to integrated campaign planning.
• Analyse the effectiveness of the social content we create in innovative ways in quarterly PCAs and provide ongoing solutions for how to optimise it in cost-efficient ways.
• Proactively stay on top of priority platform innovation and help keep the rest of the studio team well-informed about relevant trends and their impact on our social strategies.
• Proactively seek out relevant cultural trends and best-in-class social practice.
• Establish effective ‘ways of working’ with your local market team, ensuring all incoming briefs are triaged and well-understood.
• Develop and execute plans to boost posts to priority audiences, and use learnings to further optimise activity.
• Work in close partnership with the Channel Managers and SMMs in nearby markets, who are responsible for moderating, posting and reporting on the core brands’ social channels.