Social Media Manager

at  Pilothouse Digital Ltd

We’re a fast-growing performance marketing agency that manages tens of millions per month in direct-response ad spending for awesome direct-to-consumer brands.
We work with disruptive brands, and big budgets, and make crazy ideas come to life!
Our model is built upon the core values of Alignment, Accountability, Value Creation, Velocity and Transparency, which means that, unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.
Alongside our team of 180+ members spanning Media Buyers, Copywriters, Content Managers, Landing Page Developers, Content Creators, Email & SMS Coordinators, CGC & Influencer Managers, we need a Social Media Managerto manage all creative projects, create and own social media strategies on organic social media platforms for Pilothouse Internal Marketing.

REQUIREMENTS:

• 2-3 years of experience working with content development and strategy (professional or freelance!)
• Strong project management skills and a detail-oriented approach.
• Experience running organic Linkedin + Instagram campaigns.
• Ability to collaborate with design + strategy teams to create compelling content.
• Passion for content creation and strategic organic marketing.
• Must be comfortable on camera and skilled in video editing. You will be responsible for filming, green screening, explaining etc ON camera.
• Bonus: Based in Victoria and able to shoot content in-office or in-studio (not required).

ABOUT THE POSITION

We are seeking a collaborative and detail-oriented Social Media Manager with a passion for strategic content design and a strong work ethic. You will manage all creative projects and organic social media platforms for Pilothouse Internal Marketing, working closely with a team of designers to bring ideas to life. This role requires the ability to break down and communicate performance-driven strategies in fun and digestible ways. The ideal candidate is passionate about creating impactful content that enhances Pilothouse’s brand voice and position as a leader in the DTC space.
The focus is on delivering quality content that impresses and educates, not simply chasing trends for views. We want someone who can demonstrate why Pilothouse is a top-tier agency and how we help brands scale through cutting-edge performance and strategy. You will primarily work across LinkedIn and Instagram to reach industry leaders, but will also contribute to TikTok, YouTube, and Facebook.
While the primary focus of this role is on organic strategy, candidates with experience in paid campaigns—or a strong desire to learn—will find this position highly rewarding, as there will be opportunities to expand into managing paid media over time.
This role offers significant growth opportunities to learn, train, and develop skills in paid content! We’re looking for an organic content rockstar who’s eager to level up in paid media.

ADDED BONUS

Trial Project:
Head over to Pilothouse’s Instagram OR Linkedin to check out our general tone. In a direct to camera short form video, tell us 3 things that you would do differently based on this job description to increase account growth and engagement.
Keep in mind, we’re not looking for trendy or “silly” content. We want a “value-add” approach that enhances our organic social media presence. (Hint: Why should x brand work with Pilothouse?) Your challenge is to disrupt a brand’s thinking and make them say, “I should talk to these people—they know their stuff.”
APPLICATION INSTRUCTIONS - friendly hint - don’t miss this part ; )
Along with your resume, please submit a cover letter and a brief explanation of why you are interested in this position.
Feel free to include an example of some of the awesome things you’ve done that make you stand out.
We appreciate your time and thank all applicants for their interest, but we will only be responding to shortlisted applicants.
The Pilothouse Marketing team is stoked to meet you!

THIS ROLE IS PERFECT FOR YOU IF:

• You thrive on creative freedom.
• You have exceptional attention to detail.
• You’re ready for a challenge—this is a mission-critical role! As the marketing face of a marketing agency, our content must be at the same high standard that attracts brands to work with us.
• You love working with people, building strong connections in a small team, and collaborating effectively while also excelling in independent work. This role offers a 50/50 split between teamwork and solo projects.
• You’re an organic content expert ready to learn and grow in paid advertising.
• You’re prepared to OWN the creative strategy for LinkedIn and Instagram and take it to the next level!

Key Platforms:

• Instagram
• LinkedIn
• TikTok
• YouTube
• Facebook

KPIs:

• Lead volume and quality
• Engagement analytics (likes, follows, comments, etc.)
• Ticket volume and quality

Daily Responsibilities:

• Develop and execute a comprehensive organic social media strategy that enhances brand awareness and engagement.
• Create and edit high-quality content in collaboration with video editors and graphic designers.
• You won’t be responsible for graphic design—our in-house graphic designer will handle that. Your role focuses on generating creative ideas, creating and managing tickets, overseeing content, scheduling posts, and analyzing performance metrics.
• Basic filming and light video editing are required, but for more complex video projects, you’ll collaborate with our dedicated video editor.
• Generate weekly engagement reports, analyzing performance data to refine strategies.
• Strategize innovative marketing campaigns and social media series that align with company-wide revenue goals.
• Formulate a Linkedin strategy to strengthen Pilothouse’s presence on the platform.
• Maintain and update a Content Calendar, ensuring consistency and timely delivery.
• Conduct competitive audits of social media platforms to stay ahead of trends and best practices.
• Collaborate with the sales team to enhance lead generation and improve lead quality.
• Maintaining and managing paid ad content

Key Responsibilities:

• Own the Content Calendar and manage the creative queue for content production.
• Utilize data insights to guide creative strategies and optimize lead generation.
• Innovate content strategies that align with Pilothouse’s performance-driven approach.
• Lead the execution of Pilothouse’s organic content strategy across multiple platforms.
• Elevate Pilothouse’s brand voice and authority in the DTC market