Social Media Manager – RedBalloon

at  Big Red Group

Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.
With a purpose to ‘shift the way people experience life’, Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose ‘stories over stuff’ at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.

EXPERIENCE REQUIRED

• 5+ years in Social Media with proven experience on building strategy & delivering strong brand outcomes.
• Excellent visual storytelling skills, with a focus on creating engaging & shareable content
• Strong understanding of social media tools, such as Ads Managers, Social Listening & Social Scheduling Software.
• In-depth knowledge of social media trends, algorithms, and content creation
• Agency, or small-medium organisation experience advantageous
• Ability to manage multiple brands, projects, and stakeholders.
• Strong skills in communication, stakeholder management and problem solving
• Passion for creativity, out-of-the-box thinking and innovation.

Are you an adventurous, strategic & creative Social Media Manager who would love to build organic social channels that ‘shift the way people experience life’? Well, you’re in luck.
We are looking for an experienced Social Media Manager to develop and deliver an impactful organic social media strategy for the RedBalloon brand, including management of ambassadors & influencers.
Reporting to the Senior Marketing Manager – Brand, you will be responsible for delivering an exciting, aspirational approach to the brand social channels across existing and emerging platforms. You will be a hands-on expert in TikTok and Instagram, with proven expertise in delivering strong channel growth to drive real brand & business outcomes.
This role will be responsible for bringing our brand & experiences to life through organic social media channels, driving organic follower growth, organic reach, and running successful social partnerships. It will also be responsible for setting up our ambassador & influencer program, and managing this ongoing.
This role will focus on the RedBalloon brand in 2024, with a view to expanding to a multi-brand remit from 2025.