Social Media Manager

at  Shine

DESIRED SKILLS AND QUALIFICATIONS:

• 1-2 years of experience in social media management
• Have a proven track record of strong communication skills, organization, and proactive thinking
• Possess a passion for the world of social media and digital marketing

Strategy

• Develop a strategy that aligns with and advances the overarching objectives of the agency
• Customize content for each platform’s audience while ensuring overall coherence (i.e. promote the dinner series across all platforms but ensure messaging is tailored to talent on IG/TikTok and to brands/agencies on LinkedIn)
• Regularly perform SWOT analysis to assess our strengths, weaknesses, opportunities, and threats, allowing us to optimize our social media presence and benchmark against competitors
• Create high-level key themes for each quarter and identify focuses for each month (i.e. holidays, current events)
• Research trends that complement our social media strategy and/or that of the talent on our roster
• Assist in the creation, implementation and marketing of webinars internally and externally
• Analyze analytics and adjust strategy as needed

Content Creation

• Create content for Instagram/TikTok around breaking news and industry updates
• Utilize ?close friends? on Instagram to share content with our exclusive talent (i.e. round-up of social media relevant news, trends they could try, etc., every Monday morning, information talent need around tax time, updates to Shine’s service offering)
• Brainstorm ideas for TikTok, assign concepts to willing team members, and brief team members on how to execute
• Work with the talent on our roster that are interested to create collaborative content
• Find unique ways to showcase talent that need extra attention
• Create marketing materials for company initiatives (i.e. hiring for roles, marketing external webinars, promotion of events
• sharing recaps of events)

Community Engagement

• General engagement (i.e. respond to comments and DMs)
• Interact with our existing brand and agency partners
• Support the team’s networking efforts by interacting with potential brand and agency partners over Instagram and/or TikTok
• Support casting initiatives by interacting with talent the team is trying to sign
• Contribute to talent retention by priortizing talent that are shifting to a new TM, etc.