Social Media Manager

at  The Montenotte Hotel

The Montenotte is an independent, privately-owned, luxury destination hotel situated in the heart of Cork. Built within a former 18th Century residence of a Merchant Prince, The Montenotte has a rich heritage that has been preserved throughout the years and updated with a contemporary twist, decadent detailing, and a luxurious finish. Offering guests unrivalled views of the city and harbour, The Montenotte strives to continuously innovate to create memorable experiences for guests, to surprise and savour around every corner; offering all guests the luxury to rest and play, enjoying a truly urban escape experience.
The Montenotte is a proud member of the prestigious, Small Luxury Hotels of the World (SLH).
We are Certified a Great Place to Work 2024/2025 and an Excellent Employer for 2024/2025 as part of Failte Ireland’s Employer Excellence Programme.
Our Values are Passion, Ambition, Integrity, and Courage as we journey towards our Vision of being the Leading, Independent, Urban Resort in Ireland.
We are now recruiting for a Digital & Social Media Manager
Your role is defined in terms of the company’s 4 main core values of Passion, Integrity, Ambition and Courage here at The Montenotte.

SKILL SET PREFERRED:

SEO | PPC | Google Analytics | Creative | Booking engine CMS and PMS |WordPress | Revinate | Social Media (TikTok, Threads, Instagram, FB, Twitter, LinkedIn, Snapchat and YouTube) | CapCut | Hootsuite | Dropbox | Canva | Microsoft office programs | Hotsoft and Tablepath desired
Please note, other duties may be assigned to you by the company.

Your main role is the development and implementation of our Social Media Strategy our social presence (social reputation and social media) for the urban resort complex, from inception, creation and the coordination of content that creates brand awareness and engagement and further grows our following and delivered revenue results
Drive all Organic Social and Paid Social activity of the hotel. We want to see a real passion for social media.
Communicate directly with our online customers and queries across all our social media channels. Reporting of the above on a weekly and monthly basis.
To compile and execute a “Quarterly Content Calendar” and create an annual digital marketing plan for the hotel as part of the overall Marketing and Business Development Strategy Plan.
Monitoring of all digital and social media content and adaptation into the business.
The development of consistent and comprehensive content and analytics analysis for the hotel for our entire social media footprint
Daily management of all social media channels and co-ordination of weekend content and responses and the sharing of UGC.
Video and photo editing for social media.
Assist our digital agency to drive the overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM).
Assist in the execution of our strategic marketing plans against a defined hotel budget to maximize revenues for each of the individual revenue streams within the hotel to include Rooms and Apartments, Food and Beverage, Health Club, and Spa and the Woodland Experience.
A passion for industry trends and best practices and to be able to identify new social media and online opportunities for the business.
Ensuring the website’s content is current, speaks directly to the luxury market and works on both desktop and mobile and always thinking of improvements to be made.
Working from the direction of the Revenue Manager, ensure our promotional offers are live on our website in a timely manner and as per marketing calendar and sent to relevant parties for updating.
Website changes, updates to all the pages as per marketing calendar (Applied for bedroom, F&B, Wellness, Cinema, and other segments).
Multi-agency liaison: Work with the hotel’s agreed agencies, SHR Group and The Hotel Network to best deliver the desired outcomes.
Delivery of a set of KPI’s by the Director of Business Development & Communications of the hotel.
Working with The Hotels Network ensuring system is used to its potential, optimizing for other areas outside of bedrooms.
Email marketing calendar is adhered to as per the digital marketing plan for the hotel, the spa and the health club.
Keep a review of all reviews on Revinate, TripAdvisor, Google reviews and 3rd parties daily and as required report any issues to the House Manager.
Other reporting - Newsletter performance, Social Media channels