Social Media Manager

at  United Way

POSITION SUMMARY (HYBRID, 3 DAYS IN OFFICE - ALEXANDRIA, VA)

The Manager, Social Media is a member of the United Way Worldwide (UWW) Digital Marketing team who supports the implementation of a comprehensive social media strategy to build awareness and engagement growth for United Way Worldwide locally, nationally and internationally. This role reports to the Director of Social Media.
We are looking for someone who is passionate about how social media can be a strategic and invaluable platform for generating awareness and moving audiences to action in support of United Way’s impact areas and can help elevate the work of the United Way Network in creating thriving communities.
The ideal candidate understands how trending social content can be used to support UWW’s goals and share UWW’s expertise, has an eye for detail, is a strong writer, and can analyze channel metrics to adjust strategy and content.

EDUCATION/REQUIREMENTS

• Bachelor’s degree in communications, marketing, or related field required and at least 3 years of experience in content creation and social media
• Knowledge of multiple social platforms, familiarity with current best practices, and ability to recognize and leverage emerging trends and platforms
• Ability to write engaging content for social media with attention to detail
• Strong cultural competencies and ability to effectively communicate to a diverse, global audience
• Strong research and analytical skills and ability to synthesize the data and brief leadership
• Experience with social listening and community management
• Team- and solution-oriented relationship builder and collaborator
• Ability to organize, set priorities, and manage several projects at once, with minimal supervision
• Experience with digital fundraising and/or a global nonprofit is a plus
• Experience with Sprout Social, Canva, Adobe suite, and Smartsheet is a plus
• Willingness to occasionally work outside of normal business hours, when need arises (e.g., covering an after-hours event, responding to breaking news)

APPLICATION MATERIALS

Please submit a cover letter, resume, and either a link to a portfolio or 2-3 work samples that showcase your expertise. For guidance, we’re looking for samples that demonstrate writing style as well as creativity, whether it’s a brand/organizational TikTok video you produced or a long-form piece of writing.
This job description describes the general nature and level of work performed by employees assigned to this position. It should not be construed as an exhaustive list of all required duties, responsibilities, and skills. Reasonable accommodations may be made to enable disabled individuals to perform the essential functions of the job. You should be able to work on-site in the Alexandria, VA location; relocation assistance is not offered.

ACCOUNTABILITY/RESULTS ORIENTATION

Is accountable for the achievement of assigned work projects. Collaborates with others to establish work project parameters, desired results and outcomes and resource requirements. Keeps team leaders informed on work progress and changes in work direction. Takes ownership of work and outcomes achieved, selecting the best work approach. Protects the United Way brand, promoting its relevance and statue to the extent possible. Behaves ethically and honestly in all activities done on behalf of United Way Worldwide and the movement. Demonstrates a commitment to United Way Worldwide’s values, including diversity and inclusiveness.