Social Media Manager

at  Walker Sands

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Walker Sands is an outcome-based B2B marketing agency with in-house capabilities spanning insights, strategy, branding, creative and media, including public relations, paid, search and social. The firm’s outcome-based approach delivers on objectives related to position, growth, reputation and engagement for 100+ B2B brands around the world. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, Seattle and Boston.
To help enable our continued growth, we are looking for a mid-level Social Media Manager to join our strategic communications department. Walker Sands is operating as a hybrid workplace.
As a Social Media Manager, you will collaborate closely with copywriters, graphic designers, animators and account managers, and be responsible for social media strategy development and content mapping, KPI tracking and reporting on a recurring basis. Our clients are B2B marketers who rely on social media as a tool to nurture two-way value-based relationships with their target audiences. To this end, we need a team player who can think critically and creatively to develop strong social media programs.

• Serve as a social media strategist for 4–6 B2B clients.
• Conduct research and gather insights through social listening to inform creative, outcome-oriented organic social media platform and content strategies.
• Outline creative and brand-advancing social media content on a weekly or bi-weekly basis, then provide oversight and strategic direction and feedback to the copywriters and graphic designers responsible for content creation.
• Edit and proofread copy to ensure clarity, accuracy, and adherence to brand voice and messaging in all content.
• Critique and challenge the work of your colleagues during content reviews and participate in brainstorming sessions by contributing inventive ideas to shape boundary-pushing B2B social campaign concepts.
• Manage publishing, engagement and reporting across the major social media platforms, including LinkedIn, Instagram, X, Facebook, Reddit, TikTok, YouTube and others.
• Create and manage monthly social media KPI dashboards.
• Use performance analytics to proactively recommend content optimizations on a regular basis. For example, using post-specific performance insights to inform weekly content outlining, using trend-level insights to reprioritize investments by platform on a quarterly basis.
• Contribute to weekly or semimonthly client calls focused on program status updates, performance reporting and strategic optimization.
• Collaborate with a cross-functional team of copywriters, designers, account managers, project managers and PR managers.
• Stay up-to-date with industry trends and best practices in social media platform news and algorithm updates, viral topics/formats and B2B creative content.
• Counsel B2B brands to utilize influencers, supporting full execution from influencer strategy and sourcing to reporting and optimization.