Social Media Manager

at  WanderingInYYC

JOB SUMMARY

WanderingInYYC is Calgary’s leading source for discovering the best food, events, and experiences. As we expand, we’re seeking a strategic and creative Social Media Manager to lead content creation, community engagement, and digital marketing initiatives.
The ideal candidate will develop and execute impactful social media strategies that strengthen our brand presence, foster audience engagement, and drive growth. This role requires a deep understanding of digital marketing trends, strong communication skills, and the ability to analyze performance metrics to refine campaigns.
We’re looking for someone who is highly organized, passionate about storytelling, and eager to grow an engaged online community while ensuring consistency across all digital platforms.

EXPERIENCE

• Proven experience as a social media manager, preferably in the food or lifestyle industry.
• Strong track record of creating, managing, and growing online communities.
• Demonstrated ability to create viral content and develop engagement-driven campaigns.
• Experience in running and optimizing paid ad campaigns on Facebook, Snapchat, TikTok, and Instagram.
• Proven ability to analyze social media performance metrics and adjust strategies for improvement.
• Familiarity with consumer behavior, digital marketing trends, and mass-market appeal.

QUALIFICATIONS

• Portfolio showcasing your social media content creation abilities is required.
• If you’ve worked with other brands, please provide specific details about your role and contribution.
• Proficiency in content creation tools such as Canva, CapCut, Adobe Suite, or similar.
• Strong understanding of social media growth strategies, content trends, and analytics.
• Excellent copywriting and storytelling skills, with the ability to write engaging captions and marketing copy.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Can-do attitude, team-oriented mindset, and ability to work independently in a remote environment.
• Must have own computer for work-related tasks.
• Knowledge of Calgary’s local events, food scene, and lifestyle trends is preferred.