Social Media Manager

at  WeQual

• Full time
• Fully remote
• £38 - £42K (if your salary requirements are different, please still apply!)
  Do you want to make a genuine impact on equality in the corporate world?
  We’re looking for a highly strategic and analytical Social Media Manager to join us as we drive equality in the world’s largest companies. If working for a small but fast-growing and agile company that supports the world’s most inspirational women leaders employed by the biggest brands excites you, then read on.
  This is a ’once in a career’ opportunity to shape and own the social media strategy for our business. You’ll have full responsibility for planning, implementing, and monitoring our social media strategy across multiple platforms, with a strong focus on B2B engagement—particularly on LinkedIn.

Key Responsibilities:

• Lead the social media strategy, focusing on LinkedIn and other relevant platforms, to drive growth and engagement.
• Develop and execute data-driven campaigns, leveraging analytics to optimize performance and meet KPIs.
• Collaborate closely with the wider Marketing team as well as the WeQual Awards, Membership, and Sales teams to support business growth through social media.
• Work with the design and video team to create, curate, and manage content to build meaningful connections with key stakeholders.
• Be a brand ambassador, ensuring consistency of messaging and brand voice across all platforms.
• Stay on top of the latest trends in social media, AI, content creation, and analytics, continuously improving strategies and driving innovation.

• Monitor and report on all key metrics, adjusting strategies to improve results.Build strong relationships with internal teams and external stakeholders, aligning social media strategies with broader business goals.

Required Skillset:

• Extensive experience in managing social media in a B2B environment, particularly on LinkedIn.
• Deep understanding of social media analytics, with proven experience in running growth-focused campaigns.
• Ability to generate meaningful insights from data to shape future strategies.
• Demonstrated ability in managing multiple social media accounts and a wide range of content types.
• Strong written and verbal communication skills with a meticulous attention to detail and brand consistency.
• Proficient in social media tools, particularly Hubspot (preferred).
• Highly experienced in developing content calendars, reporting on performance, and optimizing based on data.
• Ability to think creatively while maintaining a strategic approach to social media.

The Person:

• You have a passion for social media and its potential to drive business growth, especially within a B2B context.
• You have a sharp mind and a strong desire to create hugely successful campaigns and strategies.
• You’re naturally inquisitive and you don’t settle for anything less than ‘excellent’.
• Working remotely suits you, supported by regular team video calls.
• You’re confident, adaptable, and thrive in a fast-paced environment.
• You’re a strategic thinker with a creative edge, you’re able to see projects through to completion with accuracy.
• You’re analytical and data-driven, with an ability to adapt strategies based on performance.
• You’re a really strong team player who enjoys collaborating across departments, but you can also work independently and take full ownership of your role.

Further Information:
WeQual is committed to providing an inclusive working environment for all. We are an equal opportunities employer and seek to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where they can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview

• Lead the social media strategy, focusing on LinkedIn and other relevant platforms, to drive growth and engagement.
• Develop and execute data-driven campaigns, leveraging analytics to optimize performance and meet KPIs.
• Collaborate closely with the wider Marketing team as well as the WeQual Awards, Membership, and Sales teams to support business growth through social media.
• Work with the design and video team to create, curate, and manage content to build meaningful connections with key stakeholders.
• Be a brand ambassador, ensuring consistency of messaging and brand voice across all platforms.
• Stay on top of the latest trends in social media, AI, content creation, and analytics, continuously improving strategies and driving innovation.
• Monitor and report on all key metrics, adjusting strategies to improve results.Build strong relationships with internal teams and external stakeholders, aligning social media strategies with broader business goals