Social Media & Marketing Coordinator

at  Canadian College of Naturopathic Medicine

SOCIAL MEDIA & MARKETING COORDINATOR

Position Title: Social Media & Marketing Coordinator
Available: ASAP
Applicant Deadline: November 8, 2024
Do you want to work for an organization where people care about each other? We are currently looking for a highly motivated, enthusiastic and experienced Social Media & Marketing Coordinator

In this challenging position, you will report to the Manager, Marketing & Communications and be responsible for providing support for CCNM’s ongoing communications and marketing efforts through the development, implementation and evaluation of social media strategies and marketing initiatives. Some of the responsibilities include:

• Develops and maintains an appropriate online social presence on social media channels (including but not limited to Instagram, Facebook, Twitter, Tik Tok, YouTube, LinkedIn, blogs, and Google Business profiles) that promotes an excellent online image of CCNM and CCNM Clinics
• Collaborates with marketing and communications team to coordinate social media strategies (scope, deliverables and schedules) as well as create and maintain content as required.
• Partners with all departments and student community and associations to provide guidance/assistance on the development of social media content, meet their social media objectives, feature opportunities while maintaining brand and content consistency
• Responsible for production/editing of print and digital marketing and ensuring communications and marketing materials meet CCNM brand standards and needs
• Coordinates, markets and hosts monthly clinic webinars which include website event set up and registration, organic social media and paid Facebook/Instagram ads (visual content and writing), email and newsletter marketing and registration reports

QUALIFICATIONS

• Baccalaureate degree in Social Media, Marketing, Digital Media, communications or similar field is required
• In-depth knowledge and demonstrated experience and understanding of industry best practices for Social media platforms (such as Instagram, Facebook, Twitter, Linkedlin, Tik Tok, YouTube and Google Business Profile, Hootsuite), graphic design applications (Adobe Creative suite, particularly Photoshop, InDesign, Acrobat and Illustrator) and email marketing platforms (MailChimp)
• Combined knowledge of design processes and technologies for web with visual communication skills
• Ability to function at an extremely high level on both the PC and MAC platforms and Microsoft Suite software
• Experience with Drupal is an asset
• Proficiency in SEO, web analytics, and social media monitoring tools
• Excellent organization, analytical, research and time management skills with ability to work under minimal supervision
• Exceptional communication and interpersonal skills with the ability to deal effectively- both orally and in writing- with individuals at all levels within the organization
• Tact, discretion and ability to exercise professional judgment in a highly confidential environment
• Experience working with MS Office applications (Word, PowerPoint, Access, Outlook)
  Onboarding for this position will be on-site and flexible work schedule will be determined based on operational needs.
  You can apply by submitting your resume & cover letter. On the cover letter, please indicate the title of the position that you are applying for, and salary expectations. We thank all applicants in advance and advise that only those who are selected for an interview will be contacted.
  The Canadian College of Naturopathic Medicine (CCNM), established in 1978, is Canada’s premier, pan-Canadian academic institution for education and research in naturopathic medicine. CCNM has two campuses, one in Toronto and another in the Metro Vancouver area known as the Boucher Campus. Its graduates are eligible to write the licensing examinations for all regulated jurisdictions in Canada and the United States to become naturopathic doctors.
  CCNM welcomes individuals who have demonstrated commitment to upholding the values of equity, diversity, and inclusion and will partner with us in expanding our EDI capacity. We encourage applications from equity-deserving groups, including Indigenous Peoples, Black-identified persons, other racialized persons, persons with disabilities and those who identify as women and/or LGBTQ2SIA+.
  CCNM is committed to accommodating applicants with disabilities throughout the recruitment process in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Please advise the Human Resources department if you require accommodation at any stage of the recruitment process. This document can be made available in an alternate format upon request.
  Please visit our careers page to see more job opportunities.

• Develops and maintains an appropriate online social presence on social media channels (including but not limited to Instagram, Facebook, Twitter, Tik Tok, YouTube, LinkedIn, blogs, and Google Business profiles) that promotes an excellent online image of CCNM and CCNM Clinics
• Collaborates with marketing and communications team to coordinate social media strategies (scope, deliverables and schedules) as well as create and maintain content as required.
• Partners with all departments and student community and associations to provide guidance/assistance on the development of social media content, meet their social media objectives, feature opportunities while maintaining brand and content consistency
• Responsible for production/editing of print and digital marketing and ensuring communications and marketing materials meet CCNM brand standards and needs
• Coordinates, markets and hosts monthly clinic webinars which include website event set up and registration, organic social media and paid Facebook/Instagram ads (visual content and writing), email and newsletter marketing and registration report