Social Media Marketing Manager

at  Aflah Shipping LLC

JOB SUMMARY:

We are looking for a Social Media Marketing Manager to develop and execute social media strategies that enhance brand awareness, engage audiences, and drive business growth. The ideal candidate is a creative thinker with a strong understanding of social media trends, content creation, and performance analytics.

REQUIREMENTS & SKILLS:

• Proven experience as a Social Media Manager or Digital Marketer.
• Strong knowledge of social media platforms, analytics tools, and paid advertising.
• Excellent writing, communication, and storytelling skills.
• Proficiency in graphic design, video editing, or Canva is a plus.
• Experience with SEO, content marketing, or influencer marketing is beneficial.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Analytical mindset with the ability to interpret data and optimize strategies.

PREFERRED QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience in e-commerce, SaaS, or B2B/B2C industries is a plus.

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Create, curate, and publish engaging content across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube, etc.).
• Manage and schedule posts using social media management tools.
• Engage with followers, respond to comments/messages, and foster community growth.
• Monitor social media trends, industry news, and competitor activity to optimize strategy.
• Run and manage paid advertising campaigns on social media platforms.
• Track and analyze key performance metrics (engagement, reach, conversions) and prepare reports.
• Collaborate with the design and content teams to ensure brand consistency.
• Identify and work with influencers or brand ambassadors for marketing campaigns.
• Stay updated with the latest algorithm changes and platform updates.