Social Media Marketing Manager (Contract)

at  Quess Corp Limited

JOB DESCRIPTION

Responsibilities:

• Develop and implement social media strategies aligned with business goals.
• Conduct market research to identify trends and audience preferences.
• Set specific objectives and KPIs for social media campaigns.
• Create engaging and high-quality content, including text, images, videos, and infographics.
• Monitoring conversations across social media platforms to gather insights and respond appropriately.
• Running and analyzing A/B tests on social media ads and posts to determine the most effective content
• Create visually appealing pins, understanding Pinterest SEO, and utilizing rich pins.
• Develop a content calendar to ensure consistent posting.
• Collaborate with designers, photographers, and videographers for content production.
• Manage and oversee social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
• Schedule and publish posts, ensuring optimal timing and frequency.
• Engage with followers, respond to comments, and manage online communities.
• Plan and execute social media campaigns, including paid advertising.
• Monitor and optimize campaign performance to achieve desired outcomes.
• Track and analyze social media metrics and performance.
• Prepare regular reports on campaign results and audience engagement and use data to make informed decisions and improve future campaigns.
• Ensure brand consistency across all social media channels and develop and enforce social media guidelines and best practices.
• Monitor online mentions and manage the company’s online reputation, and work with the marketing team to integrate social media efforts with overall marketing strategies.
• Collaborate with other departments to promote company initiatives and events.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Attend industry conferences and training sessions.
• Implement new strategies to keep the company’s social media presence innovative and competitive.

REQUIREMENTS

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2-5 years of experience in social media marketing or a related role.
• Proficiency in social media platforms and tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong writing and editing skills, and creativity and an eye for design.
• Analytical skills to interpret data and metrics, knowledge of SEO and web traffic metrics.
• Understanding and leveraging NFTs and blockchain technology for marketing purposes
• Prior experience in managing a youtube channel is mandatory.
• Responsible to create engaging video content, including live streaming, storytelling, and using tools like Adobe Premiere Pro or Final Cut Pro
• Familiarity with social media advertising platforms (e.g., Facebook Ads, Twitter Ads).
• Experience in creating viral content, leveraging trends, and utilizing TikTok’s unique features like challenges and duets
• Experience in crafting visually appealing pins, understanding Pinterest SEO, and utilizing rich pins.
• Experience in B2B content strategy, lead generation strategy
• Experience in monitoring conversations across social media platforms to gather insights and respond appropriately.
• Experience in running and analyzing A/B tests on social media ads and posts to determine the most effective content
• Experience in Finding and collaborating with influencers whose audience aligns with the brand’s target market.

• Develop and implement social media strategies aligned with business goals.
• Conduct market research to identify trends and audience preferences.
• Set specific objectives and KPIs for social media campaigns.
• Create engaging and high-quality content, including text, images, videos, and infographics.
• Monitoring conversations across social media platforms to gather insights and respond appropriately.
• Running and analyzing A/B tests on social media ads and posts to determine the most effective content
• Create visually appealing pins, understanding Pinterest SEO, and utilizing rich pins.
• Develop a content calendar to ensure consistent posting.
• Collaborate with designers, photographers, and videographers for content production.
• Manage and oversee social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
• Schedule and publish posts, ensuring optimal timing and frequency.
• Engage with followers, respond to comments, and manage online communities.
• Plan and execute social media campaigns, including paid advertising.
• Monitor and optimize campaign performance to achieve desired outcomes.
• Track and analyze social media metrics and performance.
• Prepare regular reports on campaign results and audience engagement and use data to make informed decisions and improve future campaigns.
• Ensure brand consistency across all social media channels and develop and enforce social media guidelines and best practices.
• Monitor online mentions and manage the company’s online reputation, and work with the marketing team to integrate social media efforts with overall marketing strategies.
• Collaborate with other departments to promote company initiatives and events.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Attend industry conferences and training sessions.
• Implement new strategies to keep the company’s social media presence innovative and competitive