Social Media Marketing Manager

at  Syncron

EAZYSTOCK

EazyStock’s parent company, Syncron, has been specializing in Inventory and Price solutions for enterprise customers for 30years. With customers such as JCB, Mazda and Manitowoc, Syncron is a market leader in their field.
EazyStock was set up as a cloud-based forecasting, purchasing and inventory optimisation tool, with the goals of helping SME customers reduce stock, increase service level, provide dynamic categorisation, and give easily accessible KPI information.
We are an entrepreneurial and international team, operating across Europe, Asia, and the USA, developing and selling the best cloud-based inventory optimization solution on the market.
The software is best in class, but it is our people that make us special. We hire great people, give them the tools, and then help them to flourish. We are a customer first business who achieve our goals together.

ABOUT THE ROLE

We are seeking a talented social media manager to administer our social media accounts – mainly LinkedIn. You will be responsible for working with the Marketing Content Manager and Digital Marketing Manager to create original text and video content, manage posts, engage with customers and membership bodies and respond to followers. Ultimately, you should be able to boost our social media profile to ensure high referral web traffic and customer engagement.
As a social media manager, we expect you to be up to date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to develop creative ways to express our key messages.

WHAT WOULD YOU DO?

• Research benchmarks, trends and audience preferences.
• Design and implement a social media strategy aligned with marketing KPIs.
• Report on KPIs, including ROI, SEO and web traffic.
• Generate, edit, publish and share engaging content appropriate for our audiences and social channels
• Engage with colleagues across the business for content ideas.
• Advise marketing colleagues on effective content for sponsored social media campaigns.
• Communicate with followers, respond to queries, and proactively engage with customers, partners and membership bodies.
• Oversee social media account profiles, imagery and permanent content.
• Develop and implement new features to develop brand awareness, like quizzes, questions and interactive activities.
• Stay up to date with current technologies and trends in social media, design tools and applications.