Social Media Marketing Specialist

at  Connecticut Lottery Corporation

TITLE: Social Media Marketing Specialist
SALARY: $66,400 - $90,000 annual
The Connecticut Lottery Corporation (CLC) is a quasi-public agency of the State of Connecticut. With a team of nearly 150 employees, we partner with over 2,800 retailers to sell our lottery and sports betting products statewide. With a strong focus on responsible gambling, we have sales of over $1.5 billion and returned over $400 million to the state’s general fund in the last year.
We are currently recruiting for a Social Media Marketing Specialist to develop and maintain a comprehensive plan of social media posts across the agencies various social media platforms, participates in the placement and monitoring and ensures consistent coordination of communication avenues.
In partnership with the marketing department staff, the Social Media Marketing Specialist defines and executes social media strategies as part of marketing campaigns designed to boost player engagement and retention across the various areas and product lines. High levels of customer service and engagement is required.

KNOWLEDGE, SKILLS AND EXPERIENCE:

Incumbents must have excellent oral and written communication skills along with strong information technology literacy skills with various social media platforms including but not limited to Facebook, Instagram, X, YouTube, LinkedIn, and Twitter.

Must have demonstrated advanced knowledge and abilities in the following:

• Professional practice of social media marketing, social listening and customer service
• Social media content management platforms
• Graphic design
• Content creation and proofreading

Preferred skills:

• Digital photography and videography, use of editing applications relevant to social media
• Project and time management skills

MINIMUM QUALIFICATIONS

Five (5) years’ experience in managing professional social media for a regulated governmental agency or business organization.

MINIMUM QUALIFICATIONS – SUBSTITUTIONS ALLOWED

• College training may be substituted for the General Experience on the basis of fifteen (15) semester hours equaling one-half (1/2) year experience to a maximum of four (4) years for a Bachelor’s degree
  Interested candidates must submit a CLC application along with a cover letter and resume, via www.ctlottery.org. Only those CLC applications received by Friday, August 30th, close of business will be considered. All offers of employment are subject to licensing and in accordance with other applicable policies and regulations.
  The Connecticut Lottery Corporation (CLC) is an Affirmative Action/Equal Opportunity Employer that does not tolerate unlawful discrimination or harassment. The CLC follows all applicable federal, state, and local laws regarding non-discriminatory hiring and employment practices

DUTIES AND RESPONSIBILITIES:

Under the direction of the Digital Marketing Manager or other employee of a higher grade, the Social Media Marketing Specialist’s duties include producing engaging, creative visual social content for the agency while adapting CLC’s brand voice in the social environment. The Social Media Coordinator may work with graphic designers, public relations and other staff to plan, create, distribute, monitor and report on content.

EXAMPLE OF DUTIES:

• Adhere to social media guidelines
• Execute the social component of agency marketing campaigns
• Create and oversee the social media calendar and prioritize content and resources based on it
• Create content as needed and collaborate with various stakeholders
• Track metrics and analyze trends and report finding to department leadership
• Expand the social, visual, and creative content production for the agency across relevant platforms to create desired user experiences and conversations
• Create content and engagement strategy to reach potential players. Reinforce calls to action and support outreach and events
• Develop social media campaigns in support of the various product lines, including product launches, events, winner stories and other specialized content related to organizational achievements and goals.
• Deliver consistent social media content uniquely adapted to each social platform and relevant audiences
• May participate in photography/video shoots or production
• Evaluate emerging social media trends and platforms, and make recommendations relative to the social media mix
• Heavy customer service is required to respond to inquiries and concerns that are received through various means and the ability to escalate issues as appropriate
• Travel within the state of Connecticut may be required
• All other duties as assigned.