Social Media Officer

at  Bangor University

Applicants are invited for the above permanent, full time post working in Communications and Brand Marketing. We are seeking a Social Media Officer to oversee the creation and delivery of diverse digital content across the University’s social media channels. This role is responsible for planning, developing, and implementing engaging content and activities across sector-leading social media platforms, maximizing the opportunities offered by all digital channels. Additionally, it requires the active monitoring and engagement with our audiences across the University’s social media channels. The role also involves covering various University events, creating content for digital campaigns, and ensuring all digital content is of high quality and aligns with our brand.
The successful candidate will join the Communications team to generate new and engaging content tailored to our audiences, in line with our Social Media Strategy. We are looking for someone with proven experience in creating engaging social media content, and an excellent understanding of digital platforms. The ability to work collaboratively with a team and manage multiple projects simultaneously is essential. If you are passionate about digital content creation and have the skills to produce high-quality, engaging material, we would love to hear from you.
Candidates should be educated to 2 AS Levels or 1 A level or NVQ level 3 in a relevant subject area.
The successful candidate will be expected to commence as soon as possible.
The ability to communicate in Welsh is essential for this post.
This role will be located on campus at Bangor. Through our Dynamic Working framework, there will also be the option to spend some time working remotely (although remaining in the UK) to support work life balance, which will be discussed further with candidates at interview.
Applications will also be considered to carry out this role on a part-time or job share basis.
Applications will only be accepted via our on-line recruitment website, jobs.bangor.ac.uk. However, in cases of access issues due to disability, paper application forms are available by telephoning 01248 383865.
For further details and an informal discussion about the post, potential applicants are encouraged to contact Tracey Roberts, (traceyroberts21@bangor.ac.uk, 01248 388061).
Committed To Equal Opportunities.
Overview
This role is responsible for planning, developing, and implementing engaging content and activities across sector-leading social media platforms and maximizing the opportunities offered by all digital channels.
Additionally, it requires the active monitoring and engagement with our audiences across the university’s social media channels.
The role also involves covering various university events, creating content for digital campaigns, and ensuring all digital content is of high quality and aligns with our brand.
Purpose of the Job
Responsible for supporting the creation and delivery of a diverse range of digital content across the University’s social media channels. Lead the development of engaging, sector-leading social media activities that leverage the opportunities offered by all digital platforms.
The successful candidate will join the Communications team to generate new and engaging content tailored to our audiences in line with the Social Media Strategy. Additionally, the role involves covering various University events, creating content for digital campaigns, and ensuring all digital content is of high quality and aligns with our brand.
The desirable candidate will have proven experience in creating engaging social media content and an excellent understanding of digital platforms. The ability to work collaboratively with a team and manage multiple projects simultaneously is essential. The post holder will join the Communications team to help generate new and engaging content that is appropriate for our audiences.
Main Duties and Responsibilities
Social Media
To develop engaging and effective social media content which balances the corporate and the quirky, the serious and the fun.
In addition, adapting content to ensure it is relevant to different audiences in particular ensuring that it has as positive and relevant an impact as possible.
To monitor and engage with audiences.
To grow social media audiences and their active engagement across all channels.
To monitor and report on social media reach and impact.
To stay up to date with the latest social media trends and new channels and which audiences are using what and how.
General
To network and build relationships internally and externally.
To work collaboratively and proactively with Communications, Brand, Marketing and Recruitment and the wider community to support and integrate with their work.
Other Duties and Responsibilities
The post holder will be expected to participate in performance review and developmental activities.
The post holder will be expected to comply with the University equal opportunities policies, Dignity at Work and Study Policy and the University’s Welsh Language Policy and the Welsh Language Standards.
The post holder has a general and legal duty of care in relation to health, safety and wellbeing and must take all reasonable steps to ensure a safe and healthy working environment for him/her self and for other members of staff, students and visitors affected by his/her actions or inactions. The post holder is also required to comply with all applicable health and safety policies, procedures and risk assessments.
The post holder must comply with relevant legal and financial policies and procedures and be aware of their responsibilities in terms of the legal requirements of their posts.
Some occasional weekend work is required to cover University events.
Person Specification
Qualifications/Training
Essential:
2 AS Levels or 1 A level or NVQ level 3 in a relevant subject area.
Desirable:
Evidence of continuing professional development.
Experience/Knowledge
Essential:
Previous experience of successfully managing corporate social media channels within a large organisation which is customer facing.
Experience of creating highly creative and innovative content and seamlessly blending the corporate messages with more innovative content.
Experience of audience targeting and ensuring channels are relevant to all audiences.
Experience of using a wide variety of social media management and monitoring tools and of measuring and reporting on success.
Experience of successfully growing audience size, diversity and engagement.
Desirable:
Experience of managing social media and/or video production within higher education.
Experience of producing high quality and high impact video’s which are tailored to different channels.
Experience of video production via a range of facilities including camera, phone and applications such as Teams.
Experience of using video editing software and of editing, doing voice overs and adding subtitles to video content.
Experience of training and/or advising others on the use of social media.
Skills/Abilities
Essential:
Highly creative and innovative with an understanding of how to use social media to its best advantage.
Proactive and ready to embrace opportunity and challenge.
Able to work independently and as part of a team and a self-starter.
Able to prioritise effectively and work to tight deadlines.
Customer service focused.
Able to build effective working relationships at all levels internally and externally.
Other
Essential:
The ability to speak Welsh fluently and carry out tasks such as writing social media posts in Welsh to a variety of audiences is essential for this post.
General
The University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds. We strive to develop a workforce from all sections of the community regardless of sex, gender identity, ethnicity, disability, sexual orientation, trans identity, relationship status, religion or belief, caring responsibilities, or age. We promote and facilitate the use of the Welsh language through our progressive Welsh Language Policy. We comply with the Welsh Language Standards and are committed to equality of opportunity. You are welcome to apply for any job in English or Welsh and all applications submitted will be treated equally.
We are a member of Advance HE’s Athena SWAN Gender Equality charter and hold a Silver award in recognition of our commitment to and progress towards gender equality within the University’s policies, practices, and culture. We are proud to be a Disability Confident employer.
All members of staff have a duty to ensure their actions are in line with the overall environmental aims of the University and minimise their environmental impact.
All offers are made subject to proof of eligibility to work in the UK and receipt of satisfactory references.
We have a legal responsibility to ensure that you have the right to work in the UK before you can start working for us. When you apply for this post you will be required to explain the basis upon which you believe you will able to live and work in the UK legally on the commencement date of the role should your application be successful. If you do not have the right to work freely in any position in the UK already, any offer of employment we will make to you will be subject to you obtaining a right to work visa. The following link provides information on the various visa routes into employment and the eligibility requirements (including switching visa status where permissible) https://www.gov.uk/browse/visas-immigration/work-visas. If you are successful in your application we will discuss visa options with you at the time of making the offer of employment.
Please note that, in the event of applications being received from candidates on the University’s Redeployment Register with a reasonable skills match to the post specification, these applicants will be given prior consideration

Please refer the Job description for details