Social Media Officer

at  Indodana

JOB DESCRIPTION

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Write, develop, and strategize online content production and scheduling
• Assist with crisis management, bad reviews, and negative news communications
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Build meaningful connections and encourage community members through dialog and messaging
• Create and maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and editorial calendar
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
• Expanding network by interacting with industry professionals and influencers via social media
• Conduct and hosting an IG Live or other social media streaming program

QUALIFICATIONS

• Bachelor’s degree in marketing, communication, or related field
• 1-2 years’ experience in digital marketing and social media are preferable
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, TikTok, YouTube, Instagram etc.)
• Knowledge of project management and best practices
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Strong written and verbal communication skills

Please refer the Job description for details