Social Media Paid Marketing Specialist

at  Olly Olly

ABOUT US:

We’re Olly Olly, and we’re on the hunt for someone who knows the ins and outs of Facebook and Instagram paid marketing like the back of their hand. If you’re a pro at creating and optimizing paid campaigns that convert, let’s talk!

WHAT WE NEED HELP WITH:

Scaling our paid ad strategy to deliver high-quality leads efficiently. That’s where you come in—with your expertise in data-driven, cost-effective Facebook and Instagram campaigns.

THE ROLE:

Are you a master of Facebook Ads Manager? Can you optimize ad spend to lower the cost per conversion and scale campaigns to generate leads? We’re looking for someone who can manage the entire lifecycle of our social media campaigns—from strategy and execution to data analysis and reporting.
As our Social Media Paid Marketing Specialist, you’ll manage paid social campaigns on Facebook and Instagram, diving into analytics to understand and optimize the metrics that matter—cost per click (CPC), cost per conversion (CPC), return on ad spend (ROAS), and everything in between.

RESPONSIBILITIES:

• Campaign Creation & Optimization: Develop, launch, and continuously improve paid social media campaigns on Facebook and Instagram, from ad copy to targeting.
• Data-Driven Strategy: Analyze campaign data (CPC, CPA, CTR, ROAS) to refine targeting, creative, and budgets, and reduce the cost per conversion while increasing lead quality.
• Audience Targeting: Use audience insights, custom audiences, and lookalike audiences to target the right people at the right time.
• A/B Testing: Implement A/B testing for copy, visuals, and targeting strategies to ensure optimal performance and scale the most successful elements.
• Budget Management: Optimize ad spend to maximize ROI while staying within budget, with a focus on increasing conversions and lowering CPA.
• Advanced Analytics & Reporting: Track and analyze campaign performance using Facebook Ads Manager and other tools, delivering detailed reports and actionable insights to stakeholders.
• Creative Collaboration: Work with the design team to create engaging, high-performing ad creatives that resonate with target audiences.