Social Media Specialist (College of Business)

at  Florida State University

QUALIFICATIONS

A Bachelor’s degree and two years of experience; or a high school diploma or equivalent and six years of experience. (Note: a combination of post high school education and experience equal to six years.)

PREFERRED QUALIFICATIONS

• Prior social media experience required. Internship experience can count towards prior experience.
• Experience with Adobe Creative Suites, especially Adobe Premiere, Final Cut Pro and Photoshop, is a plus.

• Maintain 25+ social media accounts to present a consistent brand identity and community; develop relevant content topics to reach target audiences; create, curate and manage all published content to engage various audiences utilizing monitoring tools (e.g. Spout Social); create, maintain and serve as owner of social media content calendar for scheduling and event coverage; compile reports for management showing results (ROI); research new trends and technologies and best practices in social media; write and update annual social media strategy for the college; and serve as liaison to the university’s social media committee. Position requires evening and weekend work in order to cover events.
• Increase leads for graduate programs with targeted organic/paid social media campaigns; establish metrics and track social media initiatives to measure effectiveness and success and provides strategies for continuous improvement on each campaign.
• Serves as the sparkFSU contact for the College of Business, which includes populating and updating information and attending all relevant meetings. Manage the college’s app project as it is developed and coordinate with staff on application development and technology needs.
• Handle any additional projects assigned by supervisor.