Social Media Specialist

at  Encompass Health

MINIMUM QUALIFICATIONS

• Bachelor’s degree in communications, marketing or related field required.
• 3-5+ years of social media experience including planning and managing content of multiple accounts. Agency or corporate experience preferred.
• Experience analyzing sophisticated reporting, including the evaluation of successes and opportunities based upon cross-channel performance.
• Experience managing and working across departments to accomplish project deliverables and establish consensus.
• Healthcare background and/or specialized degrees in social media are beneficial.

SKILLS AND ABILITIES

• Fluency in English, active listening.
• Excellent written and verbal communication skills.
• A thorough understanding of social media management and strategy.
• Strong project management skills and the ability to prioritize and deliver high-impact results working under tight deadlines, in partnership with multiple stakeholders.
• Ability to review marketing metrics and assess underlying drivers to gauge and optimize performance.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
• Comfort in advising on digital best practices and recommendations in a group setting.
• Information ordering, deductive reasoning, social perceptiveness, time management, critical thinking.
• Ability to coordinate, analyze, observe, make decisions, and meet deadlines in a detail-oriented manner.

A LITTLE ABOUT US

We’re confident you’ll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We’re proud of our career growth opportunities and how our team members work together for the greater good of our patients. We’ve been named one of the “World’s Most Admired Companies” and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.

POSITION PURPOSE

The Social Media Specialistcreates and initiates digital content via social media channels to support Talent Acquisition brand awareness. With a combination mindset of content creation, publishing, and marketing, the Senior Social Media Specialist develops content optimized for candidates and potential candidates of Encompass Health.

RESPONSIBILITIES & TASKS

• Works with the Talent Acquisition department and Recruitment Marketing leadership to generate, launch, and manage social media content to increase candidate engagement and employer brand awareness.
• Creates consistent, meaningful content on social media platforms, including writing and editing social media posts, encouraging optimal customer engagement, and promoting social media campaigns.
• Engages with candidates on social media channels.
• Manages and responds to Glassdoor/Indeed candidate reviews.
• Analyzes reports to evaluate successes and opportunities based upon cross-channel performance.
• Monitors social media conversations, responding to both positive and negative feedback, and analyzing existing and ongoing opportunities for brand awareness growth and customer issue recovery.
• Manages large volumes of social media content creation and oversees a multitude of channels with varied audiences while maintaining an acute awareness of overall organizational goals and desired outcomes of this activity.
• Focuses on day-to-day management, implementation, tracking/reporting and optimization of social media marketing content and campaigns.