Social Media Specialist

at  Loris Country Cottage

OVERVIEW

We are seeking a creative and results-driven Social Media Specialist to join our marketing team. You would be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience. The ideal candidate will have a strong understanding of digital marketing, advertising, and graphic design, along with the ability to analyze data and trends to optimize performance. A passion for quilting or sewing is a definite asset.

SKILLS

• Proficiency in digital marketing strategies and advertising techniques.
• Knowledge of SEO principles and their application in social media.
• Experience with Canva for graphic design purposes.
• Ability to conduct thorough research for content creation.
• Excellent proofreading skills with a keen eye for detail.
• Strong communication skills, both written and verbal.
• Familiarity with social media management tools is a plus.
• Creative mindset with the ability to think outside the box.

OUR GOAL:

Lori’s Country Cottage is seeking a marketing professional to increase awareness and drive online and in-store sales. If you have the skills to engage our quilting community—and a passion for quilting and sewing is a plus—we’d love to hear from you. Be part of our creative, connected team and apply today!
Job Type: Part-time
Pay: $15.00-$19.00 per hour
Expected hours: 12 – 20 per week

Benefits:

• Casual dress
• Flexible schedule
• On-site parking
• Store discount
• Work from home

Schedule:

• Monday to Friday
• Weekends as needed

Work Location: In person
Expected start date: 2025-02-1

• Develop and execute social media campaigns across various platforms including Facebook, Instagram and Pinterest.
• Create engaging content with an emphasis on inspiring the quilting community while maintaining our brand voice.
• Collaborate with our marketing team to align social media strategies with overall marketing goals.
• Utilize SEO best practices to enhance visibility and reach of social media posts.
• Conduct research on industry trends and competitor activities for content strategy.
• Design graphics and visuals that complement social media content in Canva.
• Proofread all content to ensure accuracy and adherence to brand guidelines.
• Use analytics to evaluate campaign effectiveness, monitoring channels for trends, customer feedback, and engagement opportunities.
• Analyze performance metrics using Google Analytics and other tools to measure success and make data-driven decisions.