Social Media Specialist - US Based Remote

at  Anywhere Real Estate

The social media specialist is part of the largest dedicated real estate marketing agency in the country, which supports Coldwell Banker Realty, the Coldwell Banker brand and its franchises, and special Anywhere RE marketing projects. We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds.

We are seeking talented social media specialists to support our local real estate companies across the nation. The social media specialist has an in-depth understanding of how each social media channel works and how to optimize content so that it is compelling and creates results, with a goal of gradually achieving superior customer engagement, website traffic, and revenue by strategically exploiting all aspects of social media marketing. Specific job duties include:

• Source, develop, and post targeted local office and company content – community involvement
• Drive onboarding support socially including through the support of company recruiting and engagement efforts.
• Facilitate agent achievement & recognition related social media engagement
• Collaborate with Field Marketing Director and local company presidents on high profile and competitive opportunities & execution that align with local company positioning and culture
• Work with senior leadership to enhance their social media presence and skillset
• Participate in engagement of local competitive and recruiting messaging and efforts
• Maintain connection with brand social media structure to insure consistency of message and branding. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Collaboration with PR Team to expand on publicity, community relations, and philanthropic efforts
• Join relevant conversations on behalf of the local company, soft selling the services of Coldwell Banker and Coldwell Banker agents.

• Provide monthly engagement reporting. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationLocal marketing ambassador/contact for upcoming Social Media Concierge effort.

REQUIREMENTS

• 2– 4 years’ experience in a social media marketing or digital media specialist position
• Competency in Adobe Creative Suite, social analytics, SEO, platform management. Strong experience working in Word, Outlook, PowerPoint, Excel, Facebook, LinkedIn, Instagram and Twitter
• Superior writing, proof-reading, communication, and presentation skills including solid text, video and photo editing
• Past agency experience and knowledge of real estate industry a plus
• Experience with training social media concepts in an online and in person environment
• Four-year degree in media, marketing, communications or related field
• Excels at content creation & video editing.

• Source, develop, and post targeted local office and company content – community involvement
• Drive onboarding support socially including through the support of company recruiting and engagement efforts.
• Facilitate agent achievement & recognition related social media engagement
• Collaborate with Field Marketing Director and local company presidents on high profile and competitive opportunities & execution that align with local company positioning and culture
• Work with senior leadership to enhance their social media presence and skillset
• Participate in engagement of local competitive and recruiting messaging and efforts
• Maintain connection with brand social media structure to insure consistency of message and branding. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Collaboration with PR Team to expand on publicity, community relations, and philanthropic efforts
• Join relevant conversations on behalf of the local company, soft selling the services of Coldwell Banker and Coldwell Banker agents.
• Provide monthly engagement reporting. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the informationLocal marketing ambassador/contact for upcoming Social Media Concierge effort