Social Media Specialist

at  Wraptite

POSITION SUMMARY:

We are seeking a creative and results-driven Social Media Specialist with experience in the B2B landscape to manage our social media efforts from concept to post-analysis. This individual will develop and execute content calendars, create engaging content (including photos, product photography, and short-form videos), and take ownership of the end-to-end content production process. A strong ability to drive engagement and an understanding of how to communicate effectively with business audiences are essential.

QUALIFICATIONS:

• 2+ years of social media experience, preferably within a B2B or ecommerce environment.
• Proven track record of managing content end-to-end, from ideation and production to publishing and reporting.
• Experience producing and editing short-form video content for YouTube and other social platforms, with a strong portfolio of relevant work.
• Experience in product photography, with a focus on capturing high-quality, professional images suited for digital platforms.
• Proficiency with content creation tools and platforms (e.g., Adobe Creative Suite, Adobe Premiere Pro).
• Knowledge of social media management and analytics tools, such as Hootsuite, Sprout Social, or native platform insights.
• Strong understanding of B2B marketing strategies and the ability to adapt messaging for business audiences.
• Strong creative and visual storytelling abilities, with an eye for detail.
• Excellent organizational and project management skills, able to manage multiple campaigns and deadlines.
• Analytical mindset to translate data into actionable insights for continuous improvement.
  Job Type: Full-time
  Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Social media management: 2 years (Required)
• Photography: 2 years (Preferred)
• Adobe Creative Suite: 2 years (Preferred)
• Adobe Premiere: 2 years (Preferred)
• Hootsuite: 2 years (Preferred)
• B2B marketing: 2 years (Preferred)

Ability to Commute:

• Solon, OH 44139 (Required)

Ability to Relocate:

• Solon, OH 44139: Relocate before starting work (Required)

Work Location: In perso

• Content Strategy & Calendar Creation:
• Develop and manage a monthly content calendar tailored for B2B audiences across Facebook, Instagram, LinkedIn, and YouTube.
• Align content strategy with key business objectives, industry trends, and audience engagement goals.
• Content Creation & Execution:
• Plan, shoot, edit, and post original content, including product showcases, educational insights, and case studies.
• Take professional product photography, capturing high-quality images that highlight product details, features, and applications.
• Produce a variety of content formats, such as short-form videos, images, and carousel posts, to increase brand visibility and engagement.
• Ensure content is tailored to each platform, optimizing for format, audience, and platform best practices.
• Community Engagement & Growth:
• Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
• Grow social media communities by actively monitoring, participating in conversations, and building relationships within the industry.
• Analytics & Reporting:
• Track, analyze, and report on social media metrics, including engagement, follower growth, reach, and ROI.
• Use insights from performance data to refine strategies and report results and recommendations to higher-ups.