Social Media Strategist

at  Trulieve

“TRULIEVE GROWS ONE PATIENT AT A TIME”

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!
At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.
Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.
Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.
Requisition ID: 11974
Remote Work Available: Yes

POSITION SUMMARY

This position will report to the Senior, Social Media Manager, on the Digital Marketing team, a part of Marketing Department. Top-level duties include documenting Trulieve’s corporate social media branding, tonality, and identity across Facebook, Instagram, YouTube, Twitter, LinkedIn, live-streaming, recorded video and more.

SKILLS AND QUALIFICATIONS:

• Bachelor’s degree preferred: Marketing, Advertising, Communications, or similar (Not required)
• Social media management 4+ years’ experience preferred
• Experience with Sprinklr/Hootsuite/HubSpot/Meltwater or similar
• Travel: 40-50% in field visits (Northeast)
• Flexibility of hours – nights and weekends
• Technology proficiency
• Belief in relationship building and working as part of a team to achieve goals/results
• Organized, responsible and flexible in a fast-paced growth environment

• Implement Social Strategy led by Senior Social Manager, curating to your specific markets
• Capture video content across in-store activations, community events, and physician engagement.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments to manage reputation, identify key players, and coordinate action