Social Planning Director

at  Opendoor

QUALIFICATIONS

• Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
• Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. Experience managing a team to jointly compile regular client presentations (QBRs, annual reviews etc).

BONUS POINTS

• A clear track record of working with clients and external stakeholders. Forming strong relationships is key to the role and the ideal candidate should feel comfortable presenting to clients and leading calls regularly.
• Experience line managing others, helping ensure day-to-day workloads are effectively managed. The ideal candidate should also have experience training and mentoring those more junior across all things paid social and should be able to communicate effectively with people from all diverse backgrounds, cultures, countries.
• Experience planning and working towards commercial targets would be of benefit.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.

PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Paid Social Director at OpenDoor, WPP’s bespoke global operating model for Amazon.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Paid Social Director. This is a Full-time position based in London. This role plays a crucial part in supporting WPP’s mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

RESPONSIBILITIES

Campaign Management

• Overseeing the production of comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
• Overseeing a hybrid team (made up of both local and Global Hub employees) responsible for the end-to-end setup of paid social campaigns across all the relevant social platforms. Comfortable troubleshooting and helping train junior team members to use advanced features such as bid rules and 3rd party optimisation/creative/measurement tools.
• Ultimately responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by everyone working on the account (both locally and in the Global Hub) to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).
• Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Joining client calls on a regular basis and supporting the team to present results as necessary.
• Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.
• This will include both biddable social activities and non-biddable social activities (lens, IO products, custom products)
• You will be the ultimate person in charge seeing through planning to activation via Wrike for all markets within Social, ensure tools like Smartly, Octra and Optimisation tools are used for the correct RTB.
• You will lead Social analysis, optimization recommendations and test and learn approaches – both designed and deploying with the team.
• You will be the ultimate lead for ensuring trafficking, naming conversions and audiences are built using Amazon’s requirements.
• You will work closely with the implementational planning team and the comms design team to create media plans which drive success for Prime Video releases.

Client & Partner Management

• Responsible for delivering on the over-arching paid social strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.
• Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output.
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business. Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.
• Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.

People Management

• Ensuring the effective management of both the local team and Global Hub employees, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
• Working with your immediate team to help train and develop their skills as necessary. Leading by example to motivate and encourage all those with less experience on the wider team.
• Communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
• Attend and lead regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
• Leading the recruitment process for your immediate team and working with the head of department to assist with wider team recruitment as needed. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.

Operational Excellence

• Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing. Developing these into initiatives that can be used to further evolve the standard & efficiency of paid social buying across the wider team.
• Developing tailored testing/learning agendas for clients that drive clear and actionable insight on each social platform.
• Working closely with planning team + other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.
• Collaborating on thought-leadership pieces and POVs for the agency and GMS social community.
• Responsible for the accurate and effective management of agency finance processes. Ensuring the immediate team fulfil the mandatory finance process in a timely and accurate manner to ensure prompt payment/invoicing and minimise finance queries.
• Working to ensure account profitability with direct input on staffing and commercial target conversations where required.