Social Strategy Director

at  McCann Worldgroup Deutschland GmbH

JOB DESCRIPTION

The social media team at McCann Bristol are on the hunt for a Social Strategy Director to be at the forefront of ambitious growth. The successful candidate will join one of the largest social media teams outside of London as part of the broader McCann Central team, and will work on a range of brands while being a core part of winning more.

REQUIREMENTS

The social media team is part of the wider McCann Bristol team, so you’ll work on integrated clients, as well as social and influencer-only clients. You will have access to the latest social media tools, as well as direct access to training and support from the social channels themselves. And with a fully resourced social team across the group which includes paid specialists, content creators, social strategists, community managers and account handlers you’ll be joining one of the biggest social teams outside of London.
If you have at least five years’ experience leading social media strategy and rolling this out for brands across multiple industries, then we want to hear from you. You’ll need to demonstrate exceptional social media knowledge and expertise to help our clients craft their social voice and roll this out as part of their broader marketing strategy, as well as excellent client handling skills.
You’ll also be taking the lead on our social tools, specifically Pulsar, to help with our data-led approach to social strategy. You’ll be equally comfortable developing plans for and growing existing clients, as you are pitching for new business.
You will immerse yourself on the minute detail of your client’s world and be the go-to expert on it from the start and throughout our relationship with them. You’ll likely (but not necessarily) have spent time in marketing or advertising agencies, but most importantly, it’s your can-do attitude and approach to problem solving we’re interested in.
You’ll be curious, and extremely inquisitive about what makes people tick, whether that’s individual behaviours or society and culture at a macro level. A deep understanding of the intricacies of customer experience in an omni-channel world is a definite plus – as it the ability to make complex and fast moving topics understandable.
As a strategist and key client contact on the team you’ll create lasting impact. We are defined by the effectiveness principles that create growth today and sustain it into the future, so you’ll need to be well versed in both established and nascent effectiveness approaches, knowing when and how to apply them to your client’s brands. On that point, a qualification like your Effectiveness Essentials from the IPA or similar would be beneficial but isn’t mandatory.
Your day-to-day will involve leading the strategic direction of clients whether that is in one time projects/campaigns or longer term retained accounts. You will be able to ensure we are delivering against agreed scope whilst also looking for opportunities for growth. Deliverables will include social strategies, social playbooks, workshops, presentations, research reports, trend reports and ultimately team and departmental growth.

Please refer the Job description for details