Software Development (Strategic) - Digital Marketing Coordinator (REMOTE)

at  Phillips Cohen Associates Ltd

GENERAL DESCRIPTION:

Phillips & Cohen Associates, Ltd., the global innovator in compassionate death care services with notable operations in the United States, United Kingdom, Canada, Spain, Germany, & Australia, is expanding its suite of end-of-life planning and aftercare services. As a result of this growth, the newly established Global Marketing Department now includes The Estate Registry, and its associated products. The Global Marketing Department is seeking a full-time remote Digital Marketing Coordinator, reporting to the Marketing Manager of Phillips & Cohen Associates, to operate the company’s Marketing Coordination and social media efforts; assisting with product expansion in the UK market. Product support includes Phillips & Cohen and all associated subsidiary companies.
Target markets will include direct consumers, financial creditors, estate & probate law firms, funeral homes, wealth advisories, tech firms, and other verticals identified through business planning. The Digital Marketing Coordinator will create and execute a strong social media presence through creative digital marketing strategies which inform, advertise, and attract public interest to the organization.

DESIRED QUALIFICATIONS & SKILLS:

• A college degree is preferred but not required.
• 2+ years’ experience in social media marketing, communications, and/or public relations is preferred.
• Advanced computer and digital literacy. Experience with a social media scheduling tool is preferred.
• Detail-oriented with excellent proofreading abilities.
• Excellent written and verbal communication skills.
• Knowledge of social media management, content management, creative writing, and advertising concepts.
• Strong critical thinking, problem-solving, and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Ability to work under pressure and meet strict deadlines.
• Ability to develop strategies to resolve operational challenges.
• A creative mind with strong written and verbal communication skills.
• Experience in digital marketing and basic graphic design skills.
• Interpersonal and collaboration skills.
• Project management experience.
• Knowledge of common marketing tools and software.
• This is a full-time remote position. General hours of operation may be 8am-4pm or 9am-5pm Monday through Friday*
• Key attributes: Relationship Management, Emotional Intelligence, Energetic, Confidence, Initiative-taker, Strategic, Self-Aware, Maturity, Creativity, Project Management, Independent, Attention to Detail, Reporting, Self-Disciplined, Target Focused, Sales, Accountability, Autonomy, Prospecting, Partnerships, Wills & Estates, Probate, Death-planning, FinTech, LegalTech, Wealth Management, Succession Planning, Beneficiary service
  About Phillips & Cohen Associates, Ltd.
  PCA provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, disability, marital status, sexual orientation, veteran status, genetic information and any other basis protected by federal, state or local laws and reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of our jobs.
  Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice

• Execute a results-driven social media strategy.
• Develop and curate engaging content for social media platforms.
• Assist in creating and editing written, video, and photo content.
• Maintain a unified brand voice across different social media channels.
• Collaborate with the marketing team to create and manage social media calendars for all brands.
• Monitor social media channels via our social media platform, Sprout Social, for engagement activity. Monitor platforms and competitors to share industry trends.
• Interact with users and respond to social media messages, inquiries, and comments.
• Review analytics and create reports on key metrics for all brands.
• Assist in developing and managing social media marketing and influencer marketing strategy.
• In conjunction with the appointed production resources, coordinate/liaise the production of all digital marketing content on various social media platforms, including, but not limited to, LinkedIn, X, Instagram, Facebook, and Reddit.
• Act as the first-line approver of any new social media marketing collateral created by any third-party production partner, ensuring adherence to brand standards, accuracy, and details, including the layout and visual components.
• Develop materials for specific audiences or demographics.
• Create and copy-edit various articles and thought leadership.
• Maintain strict confidentiality of sensitive information.
• Provide feedback on new trends, potential competitive threats, and potential product enhancements to provide increased value to clients.
• As required, maintain accurate and quality sales and partnership records and activity reports.
• Participate in the annual budgeting process.
• As required, attend events and produce live social media content.
• Other relevant duties, as assigned
• Flexibility to support UK/Australia colleagues as needed.