Specialist Digital Content

at  Canadian National Railway

At CN, everyday brings new and exciting challenges. You can expect an interesting environment where you’re part of making sure our business is running optimally and safely―helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference. You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters. Join us!
Job Summary
The Specialist Digital Content is a key member of the communication team, responsible for driving the development, execution, and optimization of digital marketing campaigns across various audiences, including public, stakeholders, customers, and government entities. With a strong focus on performance metrics, automation, and journey management, this role utilizes Paid channels (Google, Social), Salesforce Marketing Cloud and other tools to ensure data-driven decision-making and to enhance engagement and conversion rates. The specialist collaborates with cross-functional teams to align marketing efforts with broader communication objectives, supporting continuous growth across all target audiences.

Please refer the Job description for details