Specialist Email Marketing

at  Groupe Nordik

Groupe Nordik is the leading creator of wellness spa villages, including the largest Spa in North America (Chelsea, QC) as well as largest event Sauna (Whitby, ON).
Since we first opened our doors in 2005 we have grown to over 500 000 visits per year from our 3 existing locations (Nordik Spa-Nature Chelsea, QC Thermea Winnipeg, MB and Thermea Spa Village Whitby, ON)
Our team of 600 employees brings our operations to life with their innovative approach to wellness. Each team at Groupe Nordik has an important role to play in making our ambitious creations achievable.

WHAT YOU WILL DO:

The Email Marketing Specialist plays an important role in the digital area of our operations. They are responsible for managing and maintaining a variety of personalized email and SMS automation workflows.
Through their work, the Email Marketing Specialist generates company-critical revenue by building and maintaining a relationship with our customer base, and then building loyalty.

RESPONSIBILITIES:

• Contribute to the strategy and implementation of automation flows according to our buyer segments in Klaviyo;
• Manage lists and segmentation;
• Create strategies to acquire new customers and retain existing ones;
• Analyze and optimize automation flows on an ongoing basis;
• Perform A/B tests to improve performance of automation flows and e-mail campaigns;
• Support the department’s content team in their email campaign strategy;
• Collaborate on customer segmentation strategy and the enhancement of customer records in our Klaviyo CDP;
• Collaborate with internal and external support to develop material for automation flows;
• Track, analyze and report on email marketing campaign results, deliverability and KPIs.