Specialist, Global Retail Marketing

at  Canada Goose

EMPLACEMENT

Toronto
Address:
100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title:
Specialist, Global Retail Marketing
Canada Goose isn’t like anything else. We’ve built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you’re part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.
Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
Position Overview:

POSITION OVERVIEW:

The Retail and Wholesale Marketing Specialist is responsible for driving global brand and commercial marketing programs for the retail channels. This role supports attracting traffic to Canada Goose stores and building a positive brand experience in-store. In this role, building and maintaining strong relationships with Regional Marketing Managers, Store Managers, VM Managers, and production partners is critical to success. The candidate who is a fit for this role is passionate about retail and has had experience executing retail marketing programs, visual windows and displays, and in-store events in the luxury retail environment.

• Oversee retail theatre including store windows and speciality interior displays from concept to execution
• Build VM directives with clear instruction for window installations to ensure global consistency
• Partner with external regional production partners, regional VM leads and individual store teams leading up to window installations to ensure seamless executions
• Work with internal planning teams to align on regional product selection for seasonal window flips
• Plan and approve brand campaign imagery use across exterior and interior retail placements globally
• Manage campaign video uploads to in-store digital screens
• Provide marketing direction and recommendations during the development process for new stores