Specialist Journey Strategy &Performance

at  Sobeys

Requisition ID: 184016
Career Group: Corporate Office Careers
Job Category: Digital Customer Journeys
Travel Requirements: 0 - 10%
Job Type: Full-Time
Country: Canada (CA)
Province: Québec; Nova Scotia; Ontario
City: Mississauga
Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.
Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.
A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

READY TO MAKE AN IMPACT?

We are seeking a highly skilled Marketing Specialist to join our team, focusing on Journey Strategy and Performance. This role is essential for planning and managing digital customer engagement journeys across various channels, marketing campaigns, and digital experiences. The ideal candidate will have a strong ability to interpret customer and business requirements and translate them into effective engagement strategies.

KEY CROSS-FUNCTIONAL ACCOUNTABILITIES:

• Partner with Analytics and Insights, Consumer Research, and Channel Analytics teams to apply quantitative and qualitative learnings to identify and optimize customer journeys and engagement triggers.
• Supported by the Digital Customer Engagement and SFMC Deployment teams, ensure the execution, optimization, and deployment of our customer journey strategy.
• In collaboration with the Advanced Analytics team, define segmentation and targeting, follow performance, and contribute to the analysis of strategies based on journey results, market conditions, and changing consumer requirements.

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing or a related discipline.
• Minimum of 5 years of relevant work experience.
• Strong understanding of CRM principles.
• Effective communication skills, both verbal and written, with the ability to collaborate across teams.
• Experience in retail, e-commerce, or consumer goods industries preferred.
• Bilingual in English and French. The candidate will be expected to work with peers in other provinces in the expansion, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada
  If you are passionate about creating effective customer engagement strategies and thrive in a collaborative, innovative environment, we encourage you to apply for this exciting opportunity.
  At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.
  We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better – physically, financially and emotionally.
  Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.
  We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process

• Lead planning and program management of digital customer engagement journeys across various channels, marketing campaigns, and digital experiences.
• Gather and interpret customer and business requirements to create a clear strategy through outputs such as personas, journey maps, user flows, information architecture, prototypes, and wireframes as it pertains to business requirements and end-user needs. Validate through user testing when appropriate.
• Design in-depth customer journey maps that document the customer journey across channels. Identify opportunities for both short-term and long-term improvements to support the overall customer engagement strategy.
• Ensure customer journey engagement and business performance analysis, including performance of control groups and test-and-learn strategies, to drive journey performance optimizations.
• Format and socialize journey performance results to the organization (engagement, business outcomes) and gain buy-in for journey optimization