Specialist, Sales Academy (Retail Trainer)

at  Adidas

Purpose & Overall Relevance for the Organization:
This role will support in driving the business by building the functional capability of teams across all sales channels by focusing on commerciality, brand and product knowledge and building a service, development and leadership culture that keeps our consumer as our primary focus.

Key Responsibilities:

• Be an expert and role model on the adidas brand and products and consumer service
• Implement strategic Global Sales Academy, HUB, and GCC programs across assigned doors including functional capabilities, brand and product knowledge, and service
• Measure and analyse impact of implemented programs to give evidence of ROI for training conducted
• Build relationships with store management and retail team members in assigned doors to inspire a service and training culture in stores
• Build relationships with GCC and EM stakeholders to contribute best practice beyond scope of assigned stores
• Ensure that all trainings implemented are business relevant, consumer-centric and aligned with global sales and business strategy
• Project manage and lead implementation of specific programs across UAE and GCC as necessary
• Focus on franchise stores, while aligning and supporting all sales channels (own retail, franchise, wholesale) to provide the consumer consistent excellent, branded service

Key Relationships:

• Sales Academy
• KSA Franchise Managers
• Regional: Franchise partners and teams
• Local: DTC & Wholesale teams, Brand, VM
• GCC, EM & Global Sales Academy
• HRM Retail

KPI’s:

• Reach
• Reaction
• Knowledge
• Behavior
• Business Impact

Knowledge, Skills and Abilities:

• Advanced MS office skills, in particular PowerPoint
• Highly integrative with strong business mind, data focus and results orientation
• Solid business acumen and proven track record of increasing retail & sales KPI’s through training and development programs
• Enthusiastic with strong work ethic with flexible approach
• Consumer-centric, approachable and strong interpersonal skills
• Excellent written and verbal communication skills
• A strong team player with an international mindset
• Excellent organization, time management and problem-solving skills
• Fluency in English and Arabic is required
• Ability to travel when required across GCC

Requisite Education and Experience/Minimum Qualifications:

• Minimum of 2 years’ experience in the retail industry, ideally in apparel/fashion/shoes or FMCG, preferably in a training role

• Be an expert and role model on the adidas brand and products and consumer service
• Implement strategic Global Sales Academy, HUB, and GCC programs across assigned doors including functional capabilities, brand and product knowledge, and service
• Measure and analyse impact of implemented programs to give evidence of ROI for training conducted
• Build relationships with store management and retail team members in assigned doors to inspire a service and training culture in stores
• Build relationships with GCC and EM stakeholders to contribute best practice beyond scope of assigned stores
• Ensure that all trainings implemented are business relevant, consumer-centric and aligned with global sales and business strategy
• Project manage and lead implementation of specific programs across UAE and GCC as necessary
• Focus on franchise stores, while aligning and supporting all sales channels (own retail, franchise, wholesale) to provide the consumer consistent excellent, branded servic