Sports Marketing Manager Team Sports

at  Adidas

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends.
Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe’s best sports brand, seeking pioneers and visionaries to join our bold journey.
At adidas, you’re not just getting a job; you’re invited to make a global impact, joining a team that values creativity, courage and innovation.
Are you ready to be part of our journey?
Purpose of the role:
The Partner Activation Manager is the voice of the brand that would ensure the positive development of the adidas brand image by providing efficient and effective communication of key messages across all appropriate communication channels and development of the related products range.
In this role, you will play a key role in building the adidas brand as the most impactful brand through inspirational brand exposure and product offer. You will partner closely with cross-functional teams to bring this activation to life.

What you’ll do:

• Support the Director Sports Marketing and collaborate with internal and external teams for all consumer-facing activations..
• Ensure brand visibility and ongoing presence throughout all relevant touchpoints.
• Develop a partner activation comprehensive calendar.
• Provide guidance to creative and event agencies for generating localized content.
• Create, manage, and execute activation plans for Commercial Activations, emphasizing the brand’s top priorities.
• Identify and capitalize on opportunities within the related platform.
• Manage the budget for the partner portfolio.
• Work closely with other markets to ensure visibility and alignment.
• Provide support in all business discussions addressing specific requirements and internal stakeholders.
• Monitor the market’s implementation of seasonal plans, ensuring alignment with the defined strategy.
• Monitor merchandise flow to ensure optimal service level.

Skills you’ll need:

• Ability to manage several projects at the same time and great prioritization capacity.
• Great negotiation skills, influence, and the ability to generate empathy.
• Collaboration: great capacity for teamwork, flexible, encourages dialogue.
• Great communication skills and public presentations.
• Proficiency in building trust and decision-making ability.
• Resilience, able to cope with frustration and demanding situations.
• Business knowledge and strategic vision.
• Creativity: initiative, autonomy, enthusiasm for the new, ability to explore new ways of doing and thinking, curiosity.
• Strong capacity for data analysis, organization, and reporting.
• Great knowledge of consumer-oriented marketing, especially in the digital world.
• Progressive professional experience in Marketing or Commercial Department, designing operational marketing plans.
• English fluent: advanced level (C1).

What we offer:

• Annual bonus
• Gym
• Canteen/Ticket Restaurants
• Free access to self-learning platform
• Employee Assistance Program (personal counselling on variety of topics)
• Hybrid working model

• Support the Director Sports Marketing and collaborate with internal and external teams for all consumer-facing activations..
• Ensure brand visibility and ongoing presence throughout all relevant touchpoints.
• Develop a partner activation comprehensive calendar.
• Provide guidance to creative and event agencies for generating localized content.
• Create, manage, and execute activation plans for Commercial Activations, emphasizing the brand’s top priorities.
• Identify and capitalize on opportunities within the related platform.
• Manage the budget for the partner portfolio.
• Work closely with other markets to ensure visibility and alignment.
• Provide support in all business discussions addressing specific requirements and internal stakeholders.
• Monitor the market’s implementation of seasonal plans, ensuring alignment with the defined strategy.
• Monitor merchandise flow to ensure optimal service level