Sr Brand Mgr

at  Bayer

REQUIRED QUALIFICATIONS:

• BS/BA degree;
• Fit to Win competencies: Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, effectively manages suppliers;
• Fit to Win skills:
• Financial and Operational Acumen: Excellent financial management skills to critically and objectively assess programs and investments versus results. Ability to streamline operational processes and drive efficiency though the use of technology, with excellent problem solving skills;
• Analytical Acumen: Superior analytical ability, assessing different models and related outputs. Experience with business forecasting a plus. Potential to assess and react to complex technical information;
• Marketing Brand Building:
• Excellent communication skills required. Must be able to create an environment that encourages innovation and risk taking. ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders.
• P&L Management: Takes activist ownership of bottom line, and has experience owning L.O.B. budgets and results. Strategic management, planning, and execution abilities, including ability to focus on the “bigger picture.”

Preferred Qualifications:

• MBA with 5 years of experience in a similar or related role, ideally in a CPG/healthcare environment or BS/BA with 7 years of experience in a similar role, ideally in a CPG/healthcare environment

The primary responsibilities of this role, Sr Brand Manager, are to:

• Establishes and directs the development and implementation of the brand’s marketing plans and budget and long term financial plans to achieve the category’s volume, profit and spending objectives.·
• Effectively plans to ensure that top line sales goals and bottom line
• profit goals are met, by overseeing the execution of brand strategies through various functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities.
• Manages, coaches and develops direct (if applicable) and indirect reports/junior Marketing staff, and cross functional peers. The Brand Mgr supervises his/her resources to achieve brand objectives, and clearly communicates standards of performance. This will be achieved through clear example of culture and values, council, balanced brand workload and appropriate delegation.
• Determines resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them. Manages and lead multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy.
• Manages and leads multiple cross functional teams, including I&D, Technical Operations, Market Research, Sales Strategy, Sales Operations, Consumer Promotion, etc. to execute brand initiatives and implement plans. The Brand Manager will also need to ensure the brand strategy is communicated, understood and implemented by all cross-functional groups.
• Supports the Integrated Business Plans that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health.
• Manages more junior Brand Managers, will be responsible for recruiting and developing their skills.