Sr. Communications Manager, Media relations, 12 months parental cover

at  LEGO

Are you a passionate storyteller and media relations expert excited about an opportunity to build and protect the reputation of one of the world’s most beloved brands?
We are looking for an outstanding colleague to help lead how we communicate externally about the LEGO brand, our business, and our values – with children as our role models.
The role is a 12-month parental cover and reports to the Head of Corporate Communications.

The ideal candidate brings solid experience in media relations within Denmark, with the ability to navigate in an ever-changing media landscape coupled with relevant experience working with large brands, ideally global, or at an agency. A background in journalism is a plus. In addition, we hope to see:

• Strong skills in handling issues and crisis management
• Experience counselling senior business leaders.
• A self-starter who can inspire and motivate others, leading by example
• Strong project management skills, with a dedication to quality and attention to detail.
• Thrives in a fast-paced international environment
• Fluent in Danish and English, written and spoken, is required

Media relations : Build and manage global media relationships, with primary responsibility for Danish financial, business, consumer, and lifestyle media. Lead proactive media outreach, ensure consistent messaging, and support the global press office.
Corporate brand storytelling: Create and bring to life compelling and creative brand narratives in collaboration with internal partners. Lead global campaigns, including messaging, activation, tracking and agency management.
Issues Management : Handle issues as they arise, working closely with relevant colleagues.
Financial Communications : Lead communications for financial results, externally and internally.
Communications Partnering : Act as a key contact for internal partners and the wider communications team. Support leaders and spokespeople with thought leadership and messaging that effectively communicate the LEGO brands’ direction and priorities.
Play your part in our team succeeding
Every colleague counts in our passionate, dynamic, and high-performing team. We work closely, support each other, and have fun together. You’ll play a key role in leading external corporate storytelling in Denmark and globally, covering a wide range of themes like site openings, innovation, workplace culture, executive profiling, and sustainability.
Do you have what it takes?

The ideal candidate brings solid experience in media relations within Denmark, with the ability to navigate in an ever-changing media landscape coupled with relevant experience working with large brands, ideally global, or at an agency. A background in journalism is a plus. In addition, we hope to see:

• Strong skills in handling issues and crisis management
• Experience counselling senior business leaders.
• A self-starter who can inspire and motivate others, leading by example
• Strong project management skills, with a dedication to quality and attention to detail.
• Thrives in a fast-paced international environment
• Fluent in Danish and English, written and spoken, is required.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.