Sr. Demand Generation Manager

at  Ecochain Technologies

Do you want to unleash your experience with Digital Marketing, Growth Marketing, and Online Marketing? And do you want to make an impact, both empowering companies to be more sustainable in helping to scale our company? We are looking for you.
Ecochain is a B2B SaaS company with one mission: Empowering companies to make an ongoing sustainable impact on our planet. With our environmental footprinting software, companies measure & gain environmental insights into the products they produce. And we’re shifting gears to accelerate the impact we make. Therefore, we have substantial growth ambitions in a market that is taking off!
For that reason, we’re looking for a purpose-driven performance marketer who gets energy from being successful with online channels like SEA & SEO and is creative in utilizing our content to the right channels to get as many right leads as possible.

OTHER REQUIREMENTS

• You are living in Amsterdam, or at least travel distance to our Amsterdam office;
• You are willing to come to our Utrecht office for 50% of your work hours;
• You are available for at least 32 hours per week (4 days).

• Identify campaign opportunities: you will work closely together with the CMO and product marketing manager to identify relevant campaign opportunities that focus on our ideal customer profile, with the goal of generating traffic, interest, and engagement from potential customers - driving new leads to feed the business pipeline;
• Campaign management: when opportunities have been identified you will be in the lead of creating the campaign briefs, setting the objectives and targets, identifying the target audience, stakeholders, and key assets, setting the timeline, milestones, and promotion plan as well as coordinating the campaigns;
• Hitting your targets: to measure the interest and engagement you will be aiming to reach traffic and MQL goals (sign-ups or demo requests);
• Communicate with stakeholders: to help you coordinate the campaigns, you will have to utilize your strong communication skills to ensure all stakeholders are informed about the timeline and all other campaign elements;
• Utilize data to make decisions: to help you measure the success of your campaigns you will work closely together with the performance marketing team to identify and monitor all the key metrics;
• Community building: Besides running campaigns, part of your job will also be to identify and create activations (networking events, roundtables, webinars, masterclasses) towards relevant communities;
• Subject matter expert: as a support act, and depending on your skill set, you will become the subject matter expert in areas such as 3rd Media & Communities, Email Campaigns, Content Driven Events, Review Sites, or webinar series, being responsible for the process, investments, and results;
• Staying up to date with industry trends and best practices: together with the team you will strive to stay up to date with industry trends, demand-gen strategies, and other best practices that will help you excel in your job.