Sr. Director, Consumer Insights and Experience Strategy

at  Match Group

OUR MISSION

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™”

• Consumer Insights Strategy & Leadership: Develop and execute the overall consumer insights strategy to develop a deeper understanding of our users, their needs, preferences, behaviors, and attitudes. Lead the team in delivering insights that generate actionable insights and directly influence product strategies and roadmaps.
• Market & Consumer Research: Oversee the design, execution, and interpretation of consumer research initiatives, leveraging best-in-class quantitative and qualitative methods (e.g., surveys, focus groups, user interviews, ethnographies, A/B testing, etc.)
• User Experience & Product Development: Ensure that user insights are integrated into the product lifecycle, from ideation through launch, and continually advocate for user-centered design. Provide feedback to product teams on user needs and pain points to help optimize the user experience and engagement. Lead the User Experience Research (UXR) to ensure ease-of-use, accessibility, and optimal feature design, supporting experiments and de-risking major projects.
• Team Management & Development: Lead, mentor, and develop a high-performing team of researchers and UX strategists. Create the organizational structure/systems and foster a culture of collaboration, innovation, and continuous learning.
• Voice of the customer: Ensure ongoing monitoring and sharing of customer sentiment, such as customer panels, AI and other resources. Partner with teams across the organization to highlight and address issues and opportunities, and employ optimal, varied research methods to answer the highest priority questions.
• Product Development lifecycle: Partner closely with product and design teams throughout the product lifecycle, including:
• Product strategy development and prioritization - Deliver actionable insights and recommendations to leadership, helping to drive product and design decisions and ensure alignment of product/feature offerings with consumer needs.
• Identify actionable segmentation and persona development to inform product strategy/priorities and product design.
• Innovation and Ideation - Lead Design Thinking practice with cross-functional teams to ideate, prototype and test new concepts and features.
• Validate hypotheses as quickly and cheaply as possible to maximize chances for success for new features.
• UXR - Closely Partner with product and design to ensure ease-of-use, accessibility, and feature fit of new projects and features. I.e. 250-300 experiments run each quarter at Tinder, UXR can increase probability of success of higher profile experiments
• Customer Journey mapping - understand what users do, think, and feel as they engage across all Tinder touch points.
• Executive Reporting & Communication:Present key insights and recommendations to C-suite executives and other senior stakeholders in a clear, compelling manner. Ensure that insights are communicated in a way that is relevant, actionable, and tied to business outcomes.