Sr. Director of North America ABM & Field Marketing

at  International Data Group Inc

Overview:
IDC is seeking a Senior Director of North America ABM & Field Marketing. The Senior Director of North America ABM & Field Marketing will play a pivotal role in supporting the company’s marketing activities across the North American region. Reporting to the Head of Performance & Field Marketing, this position involves leading and managing the regional field marketing and ABM strategies to drive brand awareness, demand generation, and pipeline growth. This position requires a collaborative leader who can work cross-functionally with sales, product marketing, and corporate teams to execute high-impact marketing programs that align with the company’s overall objectives.

• Strategy development: Develop and implement a comprehensive regional field marketing strategy aligned with the company’s goals and growth objectives. Lead the creation of ABM programs that drive engagement, pipeline growth, and revenue from high-value target accounts
• Program execution: Drive in-field demand generation campaigns, such as events and webinars, tailored to IDG’s North American market. Design and execute multi-channel ABM campaigns, including digital marketing, content marketing, and personalized outreach. Collaborate with the content and creative teams to develop personalized assets and messaging to support strategy.
• Sales Alignment: Partner with regional sales leadership to develop and execute marketing initiatives. Provide actionable insights and feedback to the sales team based on campaign performance and market trends.
• Team leadership: Lead and mentor a high-performing team of field marketers, ensuring alignment with the corporate strategy and regional business objectives.
• Performance management: Manage the regional field marketing budget. Work with marketing operations to track and report on the effectiveness of marketing programs, making data-driven adjustments as necessary