Sr. Director, Product Marketing - Category Management

at  Blue Yonder

Sr. Product Marketing Director
Location:
EMEA - Remote

Overview:

• Blue Yonder is seeking a Senior Director, Product Marketing to assist with developing product positioning and go-to-market plans for our category management software portfolio.
• The successful candidate will understand the category process from assortment planning, clustering, floor planning and planogramming.
• Experience in industry – especially grocery, convenience or hardlines – is welcome.
• Blue Yonder is a Leading AI-driven Global Supply Chain SaaS Software Company and one of Glassdoor’s “Best Places to Work”

Scope:

• The Product Marketing Senior Director will have a deep understanding of the Luminate platform, customer verticals, and competitive landscape.
• They will be a product evangelist and create the go to market plan for product launches and market communications throughout product life cycles.
• In addition to building strong relationships with product management, industry strategy, engineering, delivery, and sales, they will bring an outside-in perspective to understand customer needs.
• They will have the ability to grasp and translate technical capabilities into value-driven positioning, messaging, and content that resonates with customers along each stage of the buying process.

What you’ll do:

• Develop product positioning and messaging that resonates with targeted buyers by understanding customer needs, product roadmap, market trends, and competitive landscape.
• Create, and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention.
• Analyze competitive positions and provide key insights to guide product requirements and initiatives.
• Lead creation of thought-leading product marketing materials and content.
• Drive development of content across digital and print such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.
• Collaborate closely with cross-functional stakeholders like product management, sales, demand generation, partner marketing and customer success to execute winning marketing initiatives.
• Serve as a subject matter expert on the category internally and externally, creating and delivering presentations with confidence.
• Monitor market and competitive trends and messaging, feeding insights back into internal sales and industry teams to adjust strategies, product positioning, offers, and execution as needed.

What we are looking for:

• 8+ years of software marketing experience preferably in supply chain, retail, or SaaS.
• A deep understanding of category management in a supply chain context, with a focus on assortment planning, clustering, floor planning and planogramming.
• Bachelor’s degree, or equivalent relevant marketing experience required. MBA is a plus.
• Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution.
• Experience in these additional marketing areas is a plus: demand generation, communications, branding, and product management.
• Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams.
• Available to work in a distributed, global time zone environment.

• Develop product positioning and messaging that resonates with targeted buyers by understanding customer needs, product roadmap, market trends, and competitive landscape.
• Create, and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, customer acquisition and retention.
• Analyze competitive positions and provide key insights to guide product requirements and initiatives.
• Lead creation of thought-leading product marketing materials and content.
• Drive development of content across digital and print such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.
• Collaborate closely with cross-functional stakeholders like product management, sales, demand generation, partner marketing and customer success to execute winning marketing initiatives.
• Serve as a subject matter expert on the category internally and externally, creating and delivering presentations with confidence.
• Monitor market and competitive trends and messaging, feeding insights back into internal sales and industry teams to adjust strategies, product positioning, offers, and execution as needed