Sr. GTM Data Analyst

at  VersaPay

ABOUT VERSAPAY \UD83D\UDE80

For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually
Think you might be the next Veep to join? Read on!!

• GTM Expertise and Market Focus: Become an expert in Versapay’s GTM strategy, target markets, and competitive landscape. Immerse yourself in the world of our customers and understand their needs, pain points, and buying journey.
• Actionable Insights and Performance Analysis: Generate recommendations and insights from comprehensive analysis across all growth levers, including marketing campaigns, sales and partner performance, lead generation efforts, and revenue data. Identify trends, opportunities, and areas for improvement. Construct models that predict customer behavior and pipeline scenarios.
• Data-Driven Testing and Decision Making: Create and maintain frameworks for evaluating GTM initiatives. Create and maintain A/B testing methodologies enabling marketers to optimize testing cadences. Design dashboards and reports that track KPIs, allowing stakeholders to make informed decisions based on data.
• Marketing & Channel Partner Expertise: Deeply understand the performance and attribution of various marketing channels (e.g., paid search, social media, content marketing) and partner channels (e.g., ERP, VAR, FI) to optimize spend and maximize ROI.
• Data Quality and Collaboration: Collaborate with GTM teams to ensure accurate data collection and tracking across all channels. Work with Marketing to define and implement event tracking for campaigns, Sales to track lead progression, and FP&A / Revenue Operations to optimize forecasting.
• Customer Journey Analysis: Map and analyze the customer journey across multiple touchpoints to identify key conversion drivers, drop-off points, and opportunities for personalized messaging and engagement.
• Leadership Collaboration: Engage with GTM and Finance leadership to develop a cohesive vision, roadmap, and prioritization framework. Create measurement frameworks, including metrics, dashboards, and visualizations, that help measure the effectiveness and impact of GTM efforts.ndscape. Immerse yourself in the world of our customers and understand their needs, pain points, and buying journey.