Sr Influencer Marketing Manager

at  Sweed Beauty

We’re seeking a Senior Influencer Marketing Manager to take our brand’s influencer marketing to new heights. The main responsibility is to lead our influencer marketing team as well as elevate our influencer marketing campaigns. The main objective will be to shape and manage our international influencer partnerships, ensuring target group relevance while always striving to continuously build our brand ambassador program with the right influencers.
This role requires love for beauty, relationship management and social media networks and communities. The role is on-site at our office in Stockholm and on a full-time basis. We would love for you to start as soon as possible.

WHAT YOU WILL DO AT A GLANCE

• Lead our influencer marketing team and help them with all influencer related questions and structures
• You are responsible for the development and operational as well as strategic activities of our influencer marketing and will be leading our campaigns mainly for Instagram and TikTok throughout our key countries with a budget and ROI goal to work towards
• The position will focus on strengthening our brand awareness, expanding our online reach and online sales
• With your know-how, you will be able to identify relevant influencers and trends for our company and win them over as brand ambassadors for us
• Supporting and maintaining contact with influencers as a daily to-do is very easy for you due to your open character and proactive approach
• By leading the planning and implementation of international influencer cooperations, you will ensure that target groups are addressed in a target group-specific manner, including events and campaigns
• You take over the complete monitoring of the collaborations, create reports and independently derive recommendations for action in relation to current projects
• You oversee our affiliate platforms and make sure that we constantly scale up our goals
• You are leading our ongoing influencer gifting project
• You guide the team with PR mailings and sendouts
• You set up paid collaborations and help with organizing PR events for Sweed in different markets and you are enthusiastic about frequent traveling

WHAT YOU SHOULD POSSESS TO EXCEL IN THIS ROLE

• 3-5 years of work experience in influencer marketing and/or PR
• You have a proven track record of successful influencer campaigns from A-Z and relevant experience in organizing influencer events.
• You have a deep understanding of the influencer scene and have already been able to build many influencer relationships on the corporate or agency side during your professional career, ideally in a fast-growing B2C company
• Your keen interest in influencer-related topics, beauty, fashion, styling and photography always gives you a feel for trends and you always have an eye on the latest developments
• Your high online affinity and your experience in dealing with all common social media networks and online communities, especially Instagram and TikTok, make it easy for you to network and prepare KPIs
• You are a professional in terms of reporting influencer results and calculating ROI’s.
• With your excellent English skills, you will be able to convince our influencers across Europe, UK and the USA that we are the right brand to work with
• Your strength lies in relationship management and you have excellent analytical skills as well as the ability to multitask in a fast-paced environment
• You are the perfect combination of creative and organizational talent and have a great passion for beauty trends
• You have made significant experiences within PR and are able to maintain a good relation with journalists and editors