Sr Lifecycle Marketing Manager

at  Sweatcoin

In this role you will be responsible for ensuring every interaction with our customers is at the right time, with the right content, to the right person, and through the right channel. This role demands a tech-savvy individual proficient in marketing automations, including triggers, flows, and experience with automating emails, IAMs, and push notifications.

EXPERIENCE AND SKILLS

• 5-7 years of email marketing/CRM/retention experience ideally with B2C companies
• Fluent in English
• Expertise with a CRM/Customer Engagement platform such as Braze, Hubspot, Iterable, or MoEngage
• Strong technical skills, including the ability to work with developers to implement new communications triggers and user attributes, providing clear briefs on requirements
• Experience creating complex workflows, and troubleshooting automation issues
• Cross-team collaboration experience to deliver successful campaigns
• Exceptional copywriting skills and an ability to critique and guide email design
• Comfortable crafting hypotheses, running tests, and assessing the results
• Creative in coming up with different approaches to improving conversion rates
• Numerically proficient with experience in tools such as Looker, Amplitude, Tableau
• Strong interpersonal, and stakeholder management skills
• Deep curiosity about the usage behavior of Sweatcoin users, what keeps them happy, and what might cause them to disengage
• Ability to think strategically and execute methodically
• Strong problem-solving skills and attention to detail

Please refer the Job description for details