Sr Manager - Digital Analytics & Insights

at  VF Corporation

VF Corporation is looking for an exceptional Sr Manager - Digital Analytics & Insights to join our Team based in Stabio, Switzerland.
Let’s talk about the role!
The Sr Manager Digital Analytics & Insights will be responsible for delivering the insights and analytics framework through 3 main areas of delivery:
Full funnel measurement framework, to deliver consistent and constant set of xbrand digital KPIs to monitor health of the business and drive high frequency diagnostics.
Drive longitudinal insights: Proactively define an agenda of analysis identify digital commerce opportunities.
Work as a products development gate, to support prioritization of product developments, by impact estimation and post release measurement.
Full funnel measurement framework
Create strong stakeholders’ network across brands, to influence decision making and prioritization of activities.
Set up funnel monitoring framework to effectively communicate and stimulate actions.
Actively work on analytics platforms and suites, to blend internal and external data sources to create holistic views on performances.
Work with Digital Analytics implementation team, to maximise site tagging for impactful measurement.
Identify cross-brand, business reporting, analytics and data management that can bring efficiencies and return on investment across the EMEA digital business.
Establish weekly review with brand stakeholders to challenge full funnel KPI performance and push short term corrective actions.
Forecasting yearly financial outcomes
Drive longitudinal insights
Understand end-to-end consumer journeys on shop and how to measure effectiveness, to clearly identify opportunities for optimizing site conversion.
Partner with testing team to be the data and analytics lead on eCommerce tests, accurately and methodically collecting and analysing results to help drive decisions forward.
Drive continuous improvement in conversion rates.
Leverage digital experience analytics suites and identify UX improvements
Drive longitudinal analysis to understand journey optimization
Support coordination of digital analytics vendors to maximise value extractions from analytics solutions.
Work as a digital products development analytics gate
Support Digital products functions prioritizing development and continuous improvement roadmap, evaluate impacts of planned items.
In collaboration with data science and advanced analytics team, apply analytics methodologies to measure impact of implemented features, with obsession for incrementality.
Drive unbiased reporting and communication plans, to report on impact.
Skills for Success
Excellent knowledge of, and experience with web analytics tools. Particularly Google Analytics, GTM and Digital experience analytics solutions (Contentsquare, Quatum Metrics, etc..)
Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making
SQL and python knowledge
Strong understanding of web marketing technologies, and digital marketing channels such as SEO, SEM, affiliate programs, email marketing
Stakeholder management
Strong Influencing skills and experience in managing small team
Excellent written and oral communication skills
Organised, proactive and timely in delivering results
Additional
Master’s degree (preferably in mathematics, finance, business or statistics) or equivalent.
At least 5 years of relevant systems experience in a retail Digital Analytics eCommerce environment.
Experience in the apparel industry / Digital consulting would be beneficial.
What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.
A supportive feedback-based culture where respect and integrity guide us in what we do
An inclusive international environment
Be part of an iconic lifestyle brand in a multi brand, multi countries organization
On site gym offering health and well-being initiatives
A discount card with 50% on all VF brands
Break out areas offering complimentary hot drinks
This post is eligible for relocation support to applicants who lives more than 100 km from Stabio.
Free to Be, Inclusion & Diversity
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.
If you like what you have read and want to join our team then we would like to hear from you!
R-20241029-001

Please refer the Job description for details