Sr. Manager, Field and Account-based Marketing
at MindBridge
Remote, British Columbia, Canada -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 08 May, 2025 | Not Specified | 08 Feb, 2025 | 7 year(s) or above | Salesforce,Presentation Skills,Marketing Automation,Crm,Data Analysis,Communications,Event Management Software,Demand Generation,Eventbrite,Cvent,Reporting | No | No |
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Description:
MindBridge is the global leader in AI-powered financial risk intelligence. Our platform, MindBridge AI™ is enabling finance and audit professionals to build the AI-powered finance department of the future. With over 120 billion financial transactions analyzed, MindBridge has set the standard for innovation, scalability, and customer satisfaction.
At MindBridge, we’re driven by innovation and excellence, united as a team to revolutionize financial integrity. Here, your ideas matter, and your efforts make a meaningful impact. If you’re passionate about using AI to drive positive change, MindBridge is the perfect fit. What distinguishes us is our unwavering commitment to our values: Innovation, Collaboration, and Integrity. These principles foster a vibrant workplace culture, where appreciation and a strong sense of community flourish.
MindBridge is seeking a Senior Manager of Field and Account-Based Marketing to drive overarching strategy and execution across two critical functions: Events and Account-Based Marketing to drive overarching strategy and execution across two critical functions—Field & Event Marketing and Account-Based Marketing (ABM) programs. This role will lead a team, including an Event Marketing Manager and an ABM Manager, ensuring that all programs and campaigns align with business objectives, generate pipeline, and deliver strong ROI.
In this position, you will collaborate closely with senior leadership, sales, product marketing, and other cross-functional partners to develop integrated, data-driven marketing strategies. The ideal candidate has extensive B2B marketing experience (7+ years), a proven track record of building high-impact marketing programs, and strong team leadership skills. This position will report to the VP, Revenue Marketing.
INDUSTRY KNOWLEDGE & INNOVATION
- Stay abreast of industry trends, event marketing best practices, ABM methodologies, and relevant technologies (e.g., marketing automation, ABM platforms, event management software).
- Champion innovative approaches and emerging tools that can enhance the team’s effectiveness and competitiveness.
QUALIFICATIONS & SKILLS
- 7+ years of B2B marketing experience, with a focus on event marketing, ABM, or demand generation.
- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent work experience); MBA or master’s degree a plus.
- Outstanding project management and organizational abilities.
- Demonstrated experience managing and growing a marketing team, ideally spanning multiple functions.
- Track record of setting clear goals and mentoring staff to achieve and exceed performance targets.
- Proven ability to design and implement strategic marketing initiatives that are both creative and data-driven.
- Skilled in data analysis and reporting; capable of turning insights into actionable recommendations.
- Proficiency with CRM (Salesforce), marketing automation platforms (Marketo, HubSpot), and ABM solutions (6sense, Demandbase, Terminus, etc.).
- Experience with event management software/platforms (Cvent, Eventbrite, or similar).
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Entrepreneurial mindset with a proven capacity to adapt and thrive in a fast-paced environment.
Requirements contingent on employment:
- Fulfill requirements necessary to obtain full background check.
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Responsibilities:
REQUIREMENT SUMMARY
Min:7.0Max:12.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Sales
MBA
Business, Communications, Marketing
Proficient
1
Remote, Canada