Sr. Manager, Marketing

at  Infor

EXECUTIVE

Workplace Type
Remote
Description & Requirements
Infor is seeking a Senior Marketing Manager to join our Global Campaigns organization. This role will focus on integrated field marketing programs and global campaigns, including development, planning, and end-to-end execution, aligned with business priorities and outcomes. We are seeking a strategic, results-driven mindset with a proven ability to maintain successful relationships and translate business needs to marketing programs and pipeline.

A Day in The Life Typically Includes:

• Planning, organizing and executing cohesive demand driving programs to generate new business leads and grow existing business
• Develop and manage programs and work with cross-functional digital marketing, creative services and events team members to execute campaigns
• Develop and implement pipeline acceleration programs jointly with sales
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs
• Goal setting: understand the corporate and regional plans and strategies, e.g. contribution to revenue and how regional marketing can support those objectives, and prioritization
• Market Segments: understand the target markets and key GTM strategies, as well as the value of the product portfolio suitable for the region
• Sales & Lead Processes: understand the sales cycle length, pipeline stages, sales models and account-based strategies
• Liaison to other marketing functions: e.g. digital, events, product marketing, to include campaign and content planning
• Measurement, reporting and analytics: understand how activity and performance are measured and reported, and how to generate metrics at the regional/country level

What You Will Need:

• Prior marketing experience in demand generation / campaign marketing
• Knowledge and experience executing modern marketing channels, including but not limited to virtual events, conferences, webinars, email, direct mail and digital advertising
• Ability to think strategically, prioritize tasks, and execute with attention to detail
• Energetic, high performer with a willingness to take initiative and be resourceful
• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
• Excellent presentation skills and confidence in communicating with senior level sales directors
• Note: some travel may be required

What Will Put You Ahead?

• Prior manufacturing industry
• SFDC, Pardot and On24 experience preferred
• Diversity of background and experience
• B2B marketing experience
• Experience working with sales
• Experience in the tech industry is a bonus
• Project leadership

• ABM experienceChannel management experience

• About Infor
  Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
  For more information visit www.infor.com
  Our Values
  At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.
  We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
  Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage.

Please refer the Job description for details